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All Journal Journal of Administrative and Sosial Science (JASS)
Muh. Azis Ardin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (KONSUMEN) BERBELANJA PADA INDOMARET PAJJAIANG Muh. Azis Ardin; Andi Dhika Syafdarifa Guntur
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 2 No. 2 (2021): Juli : Journal of Administrative and Sosial Science
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (910.073 KB) | DOI: 10.55606/jass.v2i2.26

Abstract

This study aims to determine whether there is an influence of factor analysis of the exprential marketing variables, namely the variables sense, feel, think, act, and relate to customer satisfaction in shopping for products in Indomaret Pajjaiang, the sampling method is using a questionnaire. This study uses the Validity Test method. and Reliability Test for Multiple Linear Regression Analysis. Variable simultaneous influencesense(U1), feel(U2)think(U3), act(U4), andRelate(U5)have a significant effect on consumer decisions in shopping for products at Indomaret Pajjaiang.Thiscanbeevidencedfromtheresults of the analysis of the X test Xcount> Xtable (92,231> 2,28) which shows that the influence of the independent variable on the dependent variable in consumer satisfaction shopping for products in Pajjaiang Indomaret is strongly influenced by variables other than research. (sense, feel, think, act, and relate) either partially or simultaneously and positively and significantly effect on the dependent variable, while the most influential variable in consumer shopping decisions is the variable which is the relate that has the highest coefficient of 9,604.
Co-Authors Andi Dhika Syafdarifa Guntur