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All Journal Journal of Advanced Research in Social Sciences and Humanities
Altaf Akbar
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Humanities Education Languange, Linguistic, Communication & Media Physics Social Sciences

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Beyond Ethics: Exploring the Indirect Effect of Subordinate Extraversion and Agreeableness on Sustainable Performance and Moderating Role of Psychological Diversity Climate Altaf Akbar
Journal of Advanced Research in Social Sciences and Humanities Volume 9, Issue 4, December 2024
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-09-2024-0402

Abstract

Aim: The study aims to explore sustainable performance antecedents and the moderating and mediating variables in such associations. This study is to explore the relationship between ethical leadership and sustainable performance, with the moderating influence of psychological diversity climate and the mediating function of agreeableness and subordinate extroversion. Methodology: This study focused on the SMEs located in Lisbon and Porto regions, and information was gathered from 310 middle and senior managers employed by SMEs. These answers were examined through the use of moment structure analysis technique. Findings: The SPSS 24 and Smart PLS 4 were used for statistical analysis and findings showed that subordinate extroversion and agreeableness have a major mediating effect between sustainable performance and ethical leadership. Furthermore, the association between subordinate extroversion and agreeableness and sustainable performance is strongly moderated by psychological diversity climate. Implications/Novel Contribution: Middle and senior managers of SMEs can naturally reach the highest level of sustainability if they emphasize agreeableness and extroversion and adhere to the ethical leadership strategy. Its impact on subordinate extroversion, agreeableness, and eventually sustained performance is highlighted. Additionally, psychological diversity climate moderated the relationship between ethical leadership and sustainable performance. Study brings key practical and policy insights for scholars’ researchers and social sciences researchers as well as policy makers.
Attitudinal and Behavioral Loyalty and Impulse Buying: Mediated Moderation of Fan-Co Creation and Satisfaction Altaf Akbar; Hamid Riaz; Sayed Majad Koorimannil
Journal of Advanced Research in Social Sciences and Humanities Volume 10, Issue 1, March 2025
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-10-2025-0105

Abstract

Aim: Integrating social identity theory, the study aims to investigate IKEA brand customers in Portugal, focusing on attitudinal loyalty, behavioral loyalty on impulse buying, the mediating role of fan co-creation, the moderating role of fan satisfaction, and the social identity theory involved. Methodology: The study followed a quantitative and descriptive approach, utilizing primary data collected from 320 IKEA brand customers in Portugal who were actively engaged during the new design development and creation process. The research design of this study adopted a cross-sectional design, as data was collected at a single point in time. The population is unknown; a non-probability sampling technique, specifically the convenience method, was employed to select participants. After gathering the data for data analysis, Smart PLS was employed for data analysis, a technique well-suited for structural equation modeling. Findings: The results showed that attitudinal loyalty and behavioral loyalty has a significant impact on impulse buying. Furthermore, the study reveals the mediating effect of fan co-creation between attitudinal loyalty, behavioral loyalty, and impulse buying, in addition to the moderating effect of fan satisfaction on fan co-creation and impulse buying. Implications/Novel Contribution: The study enriches the theoretical framework, providing a deeper understanding of the mechanisms shaping consumer loyalty and co-creation behaviors. While offering valuable insights, the study acknowledges its limitations and suggests avenues for future research to enhance the generalizability and depth of the findings. Overall, this research contributes to understanding consumer behavior and offers practical implications for businesses aiming to cultivate brand loyalty, encourage co creation, and capitalize on impulse buying behaviors among their customer base.
Co-Authors Hamid Riaz Sayed Majad Koorimannil