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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis
Laoly, Yulifati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pemanfaatan sistem informasi e-commerce dalam pemasaran hasil pertanian di Desa Bukit berbasis web Sari, Fitri Widya; Napitupulu, Ilham Hidayah; Laoly, Yulifati
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1637

Abstract

This study examines the application of a web-based e-commerce information system for marketing agricultural products. It assesses farmers' satisfaction with this system. A quantitative descriptive method was employed, with data collected through interviews, questionnaires, documentation, and source triangulation. Data analysis utilized the RACE framework and consumer satisfaction theory to assess system effectiveness and user perceptions. The findings indicate that the e-commerce system has successfully expanded market reach, improved transaction efficiency, and enhanced farmer engagement in digital marketing channels. Farmers reported positive experiences using the platform, highlighting its accessibility, adequate information flow, and improved marketing outcomes. The study's implications suggest that digitizing agricultural marketing through e-commerce information systems can enhance distribution efficiency, improve the welfare of farmers in rural areas, and support a transition toward a more modern and sustainable marketing system.
Co-Authors Napitupulu, Ilham Hidayah Sari, Fitri Widya