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This Author published in this journals
All Journal Jurnal Pendidikan Siber Nusantara Siber Journal of Transportation and Logistics Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Setiyowati, Anggi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Siber Journal of Transportation and Logistics

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SWOT Analysis in Increasing the Competitiveness of Local Fashion Products in the Digital Era at XYZ Company Setiyowati, Anggi
Siber Journal of Transportation and Logistics Vol. 3 No. 1 (2025): (SJTL) Siber Journal of Transportation and Logistics (April - June 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v3i1.448

Abstract

The SWOT analysis method is employed to pinpoint a company's strengths, weaknesses, opportunities, and threats that affect its overall success. The data related to opportunities and threats is gathered from various channels. Many organizations utilize monitoring services to gather information and assess trends. SWOT analysis examines both external elements and internal factors, which are documented in the IFAS and EFAS matrices. Maintaining competitiveness is vital for ongoing business operations, particularly in fiercely competitive local markets. Aspects like product quality, operational efficiency, innovation, and leadership play a significant role in determining competitiveness. Local businesses must implement effective management strategies. Additionally, a strong online marketing strategy is essential for sustaining revenue, even though some entrepreneurs might face challenges in developing effective plans. The growth of the domestic fashion industry in Indonesia is driving brands to adapt to new trends. This article discusses ways to improve the competitiveness of local fashion products, highlighting the factors that affect competitiveness, the role of innovation, and how businesses in the area adjust accordingly. An examination of company XYZ reveals both its strengths and weaknesses, along with available opportunities and threats. The optimal approach emphasizes using strengths to take advantage of opportunities while innovating in product development.
Co-Authors Achmad Fauzi Aulia, Reva Zahra Edina, Edo Putra Haryanti, Mayang Fadillah Jelita, Alvina Arum Octarina, Azzahra Sela Fitriana, Sela