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All Journal JUPE : Jurnal Pendidikan Mandala Journal of Language, Literature, and Teaching Journal of Literature and Education
Adiwinata, Akbar
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Humanities Education Languange, Linguistic, Communication & Media

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Journal : Journal of Language, Literature, and Teaching

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Multimodal-Semiotics Analysis: The Meaning of Language and Visual in the Advertisement Indomie Ramadan Edition #AmbilNikmatnya Ramadan, Bareng Indomie Anugrah, Inayah; Adiwinata, Akbar
Journal of Language, Literature and Teaching Vol 7, No 1 (2025): APRIL - JULY 2025
Publisher : Journal of Language, Literature and Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35529/jllte.v7i1.1-16

Abstract

This study discusses the multimodal analysis in the advertisement of Indomie Ramadan #AmbilNikmatnya Ramadan, Bareng Indomie. Advertisement has a function as a promotional channel intended to display or introduce a product to a wide audience. Advertisement in print or digital media is also a text that has complex meaning. The complexity of meaning arises because an advertisement conveys messages not only using language elements but also nonverbal components, such as visual elements. Therefore, to understand the complexity of meaning, conducting a multimodal analysis in the advertisement is very important. The multimodal analysis presented in this research uses the theory of Systemic Functional Linguistics (SFL). The multimodal analysis model was created by integrating the multimodal theory of Anstey Bull with the multimodal analysis framework of Kress and Van Leeuwen. The results of the analysis of Indomie Ramadan Edition #AmbilNikmatnya Ramadan, Bareng Indomie show that the advertisement has a multimodal semiotic system that includes linguistic, visual, and gestural components.
Interconnection Between Human and Environmental Degradation In Tere Liye's Novel Hujan: A Literary Ecocriticism Adiwinata, Akbar; Anugrah, Inayah
Journal of Language, Literature and Teaching Vol 7, No 1 (2025): APRIL - JULY 2025
Publisher : Journal of Language, Literature and Teaching

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35529/jllte.v7i1.59-67

Abstract

This paper examines the interconnection between human and environmental degradation in Tere Liye's novel Hujan using the ecocritical approach proposed by Gerg Garrard. The focus of this study is how human actions affect the environment and how nature responds to these actions. This research uses a qualitative descriptive method, where data is taken from novel texts and analyzed using ecocritical theory. The results of the analysis show that this novel describes various forms of pollution, habitat destruction, and the disastrous impacts caused by human exploitation. Pollution due to the use of environmentally unsustainable energy sources and policies that harm nature are the main themes. In addition, the image of wilderness as a source of balance for ecosystems and other living things is reduced because of the destruction. Ecological disasters that occur, whether natural or made by human, create conflicts between human needs and natural resource capacity. With an emphasis on the interrelationship between humans and the environment, this study aims to raise awareness about the importance of preserving the environment through a literary lens.
Co-Authors Abdusamad, Zainudin Anugrah, Inayah Rahmawati, Lela Sutarman Sutarman