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All Journal Jurnal Pendidikan dan ekonomi (JUPEK)
Sakera, Gabriela
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Economics, Econometrics & Finance Education Other

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DAMPAK PANDEMI COVID-19 TERHADAP KEMISKINAN DIKOTA KUPANG: ANALISIS TENTANG POLA KONSUMSI DAN MATA PENCAHARIAN MASYARAKAT PERKOTAAN DI MASA KRISIS Sakera, Gabriela; Bulu, Yacobin; Laka, Natalia; Susu, Urbaningsi; Sel, Yohana; Lawalu, Tuti
Jurnal Pendidikan dan Ekonomi (JUPEK) Vol 6 No 2 (2025): Jurnal Pendidikan dan Ekonomi (JUPEK)
Publisher : Program Studi Pendidikan Ekonomi Institut Sain dan Kependidikan (ISDIK) Kie Raha Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15725487

Abstract

The COVID-19 pandemic has had a profound impact on the social and economic conditions of urban communities in Kupang City, particularly in terms of declining income and shifting consumption patterns. This study aims to examine the effects of the pandemic on poverty by focusing on two main aspects: changes in household consumption and the loss of livelihoods. Using a descriptive qualitative method, data were collected through interviews with local MSME actors and residents. The findings indicate that many small business owners suffered significant income losses, while the general population shifted their spending priorities toward basic necessities. In response, MSME actors sought to adapt by utilizing digital platforms and exploring alternative income sources. Despite government assistance efforts, the support was deemed insufficient for long-term needs. The study highlights the urgency of strengthening local economic resilience, supporting the informal sector, and accelerating MSME digitalization as key strategies for coping with future crises.
DAMPAK CAR FREE DAY TERHADAP PENGHASILAN UMKM KULINER DI KOTA KUPANG: PELUANG DAN TANTANGAN Sakera, Gabriela; Bulu, Yacobin; Sel, Yohana; Lian, Yohanes
Jurnal Pendidikan dan Ekonomi (JUPEK) Vol 6 No 1 (2024): Jurnal Pendidikan dan Ekonomi (JUPEK)
Publisher : Program Studi Pendidikan Ekonomi Institut Sain dan Kependidikan (ISDIK) Kie Raha Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14349108

Abstract

The impact of Car Free Day (CFD) on the income of culinary Micro, Small and Medium Enterprises (MSMEs) in Kupang City is attracting attention as a local economic phenomenon. CFD offers opportunities for MSMEs to introduce their products to new consumers without significant promotional costs. This research aims to analyze the potential and challenges faced by MSMEs during CFD events. Using descriptive qualitative methods and SWOT analysis, data was collected through interviews with culinary MSME actors. The results show that CFDs increase interaction with consumers and expand the market, although challenges such as weather, limited time and stiff competition remain. MSME players adopt marketing strategies such as special discounts and the use of social media to attract customers. These findings emphasize the importance of government and community support in optimizing the benefits of CFDs for MSME growth.
Co-Authors Bulu, Yacobin Laka, Natalia Lawalu, Tuti Lian, Yohanes Sel, Yohana Susu, Urbaningsi