Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal International Journal of Application on Economics and Business Jurnal Serina Abdimas
Yahya, Noel Krisnandar
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ACCOUNTANTS ROLE CREATING COMPETITIVE NEW BRAND TRUCK FINANCE PRODUCTS FOR PT SM FINANCE INDONESIA Yahya, Noel Krisnandar; Yuniarwati, Yuniarwati
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3620-3638

Abstract

This research aims to show the approach used and the active contribution of PT SM Pembayaran Indonesia (SMPI) Accountants in supporting the creation of new financing products in the new SMPI segment, namely Chinese brand Heavy Trucks which are starting to penetrate sales in Indonesia, so that new financing products are produced by the company can compete in the Indonesian market and industry, which of course will provide positive asset growth and increase profitability at SMPI. SMPI's profitability is the main thing, which aims to accelerate the rate of return on investments made by shareholders, which is also fundamental in investing in establishing SMPI. This research method used is a real case study at SMPI after SMPI saw a new opportunity that had not been exploited by similar financing companies, by conducting an in-depth study of the quality and reliability of the selected Chinese Heavy Truck brand as well as the Indonesian market's acceptance of the selected Chinese Heavy Truck brand. has been operating and demonstrated growing market share gains in existing markets in Indonesia. This includes how SMPI Accountants play an active role in leading the creation of new financing products in new segments to support additional positive growth in SMPI assets and contribute to increased SMPI profitability. The research results show that one of the Chinese Heavy Truck brands has good feasibility in terms of readiness to be accepted by the market in Indonesia and from the perspective of profitability projections for SMPI to work together in jointly marketing SMPI financing solutions with financing products intended for Chinese Heavy Truck brands in the commodity industry certain.
PENYULUHAN ETIKA BISNIS DALAM DIGITAL MARKETING PADA PERUSAHAAN DAGANG Yuniarwati; Yahya, Noel Krisnandar; Kevin, Nicholas; Thejatirta, Vallesca Irene
Jurnal Serina Abdimas Vol 1 No 4 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i4.28317

Abstract

ABSTRACT Online sales have grown very rapidly in various parts of the world, including in Indonesia. Online sales have become increasingly popular primarily because of the convenience, ease of use, usability, and inherent savings of money, time, and effort. This extraordinary growth in online sales has inevitably begun to raise ethical issues as this type of shopping pattern creates a new environment for unethical behavior. PT Cemara Hijau Serasi as a PKM partner is taking advantage of online sales by conducting digital marketing, so that based on the Statement Letter from the leadership of PT Cemara Hijau Serasi this Community Service activity will be carried out. With this PKM, the target is expected to provide a correct understanding of good business ethics in trading companies. This PKM activity is carried out on weekdays at the PT Cemara Hijau Serasi office, located in Ciledug, Pedurenan Village, Karang Tengah District, Tangerang City. In the training, the Business Ethics in Digital Marketing Module was distributed as an output of this PKM. The method for implementing this training is through tutorials, discussions and questions and answers, all of which are held online. This PKM activity was held on Monday 11 September 2023. The activity went smoothly and without significant obstacles ABSTRAK Penjualan secara daring telah tumbuh sangat pesat di berbagai belahan dunia termasuk di Indonesia. Penjualan secara daring telah menjadi semakin populer terutama karena kenyamanan, kemudahan penggunaan, kegunaan, serta penghematan uang, waktu, dan tenaga yang melekat padanya. Pertumbuhan penjualan secara daring yang luar biasa ini, tidak pelak lagi, mulai memunculkan masalah etika karena pola belanja jenis ini menciptakan lingkungan baru untuk perilaku yang tidak etis. PT Cemara Hijau Serasi sebagai mitra PKM ini memanfaatkan penjualan secara daring ini dengan melakukan pemasaran secara digital, sehingga berdasarkan Surat Pernyataan dari pimpinan PT Cemara Hijau Serasi dilaksanakan kegiatan Pengabdian Kepada Masyarakat ini. Dengan PKM ini, target yang diharapkan dapat memberi pemahaman yang benar terkait etika bisnis yang baik pada perusahaan dagang. Kegiatan PKM ini dilaksanakan pada hari kerja di kantor PT Cemara Hijau Serasi, berlokasi di Ciledug, Kelurahan Pedurenan, Kecamatan Karang Tengah, Kota Tangerang. Dalam pelatihan dibagikan Modul Etika Bisnis dalam Pemasaran Digital sebagai luaran PKM ini. Metode pelaksanaan pelatihan ini dilakukan dengan tutorial dan diskusi serta tanya jawab yang seluruhnya diselenggarakan secara luring. Kegiatan PKM ini telah diselenggarakan pada hari Senin tanggal 11 September 2023. Kegiatan berlangsung dengan lancer dan tanpa hambatan yang berarti
Co-Authors Kevin, Nicholas Thejatirta, Vallesca Irene Yuniarwati Yuniarwati, Yuniarwati