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All Journal International Journal of Application on Economics and Business
Li, Cheng-Lung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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INVESTIGATION THE LEADERSHIP STYLE AND PERSONALITY TRAITS AFFECT WORK PERFORMANCE IN THE DIGITAL TRANSFORMATION ERA-TAKING TAIWAN LIFE INSURANCE COMPANY AS AN EXAMPLE Pan, Yi-Chia; Li, Cheng-Lung
International Journal of Application on Economics and Business Vol. 3 No. 1 (2025): February 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i1.154-165

Abstract

Financial and insurance industry executives face the financial digital transformation environment and the emergence of new people in the post-zero (born after 2000) society. Will their mentality changes due to changes in their own personality traits and management experience in developing organizations and performance impact? The present study focuses on how the personality traits of financial and insurance industry executives and the leadership style they present in the face of environmental evolution affect individual and group performance. Through qualitative research methods, in-depth interviews, actual participation. The design was based on physical evidence, and the data was collected after one-on-one in-depth interviews with eight senior managers and personal observation. The research results and suggestions are helpful in terms of personality traits and leadership styles in the digital transformation environment, the homogeneity and differences in supervisor leadership styles in the digital transformation environment, and the asymmetry of resources and equipment and performance differences in the digital transformation of the financial and insurance industry caused by the urban-rural gap. In the life insurance industry, we promote business and develop organizations to achieve sustainable operations.
EXPLORING THE ENTREPRENEURIAL INTENTION OF GENERATION Y PEOPLE IN THAILAND Li, Cheng-Lung; Ngamvimutteyaporn, Yurika
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1265-1274

Abstract

The main purpose of this study is to analyse the factors affecting and exploring entrepreneurial intention of generation Y people in Thailand with particular attention to demographics, personal planned behaviours, and contextual factors, those factors will be the key tools that may encourage entrepreneurship. This study based on interview the person who born in 1980 to 1997 called generation Yers. The results showed they have a high expectation of being a self-employee rather that working in a well-known organisation and be able to understand the idea how these young entrepreneurs identify business opportunities and overcome challenges through self-attitudes toward unforeseen failure in business. Yers believe that they are the huge wave of movement to challenge and develop a globalisation throughout creativity and innovation. This study also shown the result of relationship among demographics, personal planned behaviours, and other contextual details that are the main key tools were the determinants of Thai entrepreneurial intention.
Co-Authors Ngamvimutteyaporn, Yurika Pan, Yi-Chia