Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Gestalt : Jurnal Desain Komunikasi Visual Jurnal Nusantara Mengabdi
Adit, Ambar Aditya Putra
Unknown Affiliation
Humanities Computer Science & IT Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Perancangan Desain Digital Fotografi Produk Sebagai Media Promosi Pada UMKM Peyek Kriuk Mak Koles Untuk Meningkatkan Daya Tarik Konsumen Adit, Ambar Aditya Putra; Rika, Rika Febri Sasmita; Dika, Dika Tondo Widakdo; Inggrit, Inggrit Prila Septiana
GESTALT : JURNAL DESAIN KOMUNIKASI VISUAL Vol. 7 No. 1 (2025): Jurnal Gestalt : Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual. Fakultas Arsitektur dan Desain Jalan Raya Rungkut Madya, Gn.Anyar, Surabaya, Jawa Timur 60294

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/gestalt.v7i1.437

Abstract

In today's rapidly evolving modern era, product marketing through digital media has become a highly important aspect, especially for micro, small, and medium enterprises (MSMEs). Technological advancements have given rise to various online platforms that enable products to be presented in an attractive and professional manner. One effective strategy to enhance product appeal is through the use of high-quality product photography. Aesthetic and engaging visuals can capture the attention of potential consumers, build trust, and strengthen brand image. For MSMEs like Peyek Kriuk Mak Koles, product visualization becomes a strategic step in expanding market reach. By utilizing modern photography technology, products can be showcased with detail and a strong professional impression. This not only increases buying interest, but also serves as a tool to reinforce branding and competitiveness in the highly competitive digital marketplace. A product photoshoot session serves as a crucial moment to optimize promotion efforts and support business growth, all while integrating elements of digital design for maximum visual impact.
Pelatihan Fotografi Produk untuk Meningkatkan Kreativitas dan Daya Saing di Era Digital Adit, Ambar Aditya Putra; Yan Aditiya Pratama
Jurnal Nusantara Mengabdi Vol. 4 No. 3 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v4i3.4752

Abstract

Purpose: The Product Photography Training aims to equip students with practical skills relevant to the creative industry's growth in the digital era. It focuses on developing both basic and advanced photography techniques, enabling students to produce visually appealing and marketable content. Beyond technical proficiency, the program fosters creativity, critical thinking, and innovation in visual expressions. Methodology/approach: The program was conducted in four key stages: preparation, implementation, evaluation, and follow-up. The preparation involved school coordination, needs assessment, and development of training materials. The implementation stage delivered theoretical and hands-on training covering camera operation, lighting, and composition. Evaluation was conducted through participant work assessments, engagement tracking, quizzes, and pre- and post-program surveys and interviews. Results/findings: The training significantly improved students’ understanding of product photography, digital content creation and visual marketing strategies. The participants successfully produced quality product images and applied them to promotional content aligned with market trends. The program also enhanced students’ 4Cs—critical thinking, creativity, communication, and collaboration—through real-world visual media application. Conclutions: Training at SMA Negeri 15 Bandar Lampung effectively enhanced students' skills and creativity in product photography. It provides practical experience that supports students’ readiness for the creative industry and contributes to character development in the digital era. Limitations: The program's short duration and limited participant pool restricted the generalizability of the results. The long-term impacts were not assessed. Contribution: This study contributes to educational practice by demonstrating how photography training can develop relevant skills and creativity in students in the context of digital and creative industries.
Co-Authors Dika, Dika Tondo Widakdo Inggrit, Inggrit Prila Septiana Rika, Rika Febri Sasmita Yan Aditiya Pratama