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All Journal Frasa: English Education and Literature Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Eka Febiyanti, Latifah
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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The Vital Role Of Branding Design In Enhancing Business Competitiveness And Supporting MSME Qurotul Aini Nur Salsabila, Arifah; Eka Febiyanti, Latifah; Faturrahman Bataiv, Misbah; Ardya Budiarti, Mukie
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

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Abstract

This research focuses on micro, small, and medium enterprises (MSMEs) engaged in design and printing services, as economic growth relies heavily on this sector. The study finds that branding, through appealing visual identity, is crucial for establishing emotional connections with consumers, enhancing customer trust, and entering new markets. A case study of the MSME Indiestrustsolo is utilized to illustrate the observation process, results, and discussion. The findings indicate that branding provides a strong foundation for long-term growth. A unique brand identity, through consistent design and active customer interaction, helps build a brand image that is easily recognizable and memorable to consumers. The importance of consistency in brand identity, both visually and in communication style, proves to be a key element in strengthening customer relationships and enhancing brand recall. The methodology employed in this research is qualitative, involving direct observation of the MSME Indiestrustsolo. The study aims to evaluate how branding can influence the competitiveness of MSMEs, particularly in the context of branding design as a key element in marketing products or services. This research demonstrates that effective branding strategies can be the key to MSME success in a dynamic market, enabling them to expand market reach, compete confidently, and achieve long-term success.
DEIXIS ANALYSIS ON SONG LYRICS IN THE ALBUM OF THE BLACK PARADE BY MY CHEMICAL ROMANCE A PRAGMATICS STUDY Murti Wardhani, Evi; Eka Febiyanti, Latifah
FRASA: ENGLISH EDUCATION AND LITERATURE JOURNAL Vol. 5 No. 2 (2024): Vol. 5 No. 2 September 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frasa.v5i2.3993

Abstract

This study focuse on a deixis analysis of the  lyrics of My Chemical Romance's album "The Black Parade," especially "Welcome to the Black Parade"  and "Famous Last Words” songs. The study identifies three types of deixis namely,  personal, temporal, and spatial. It is a descriptive qualitative study  to observe diectic expressionns then Yule’s theory about diexis is used to analyze the data. Result  shows that the most frequent  deixis used is personal after that spatial and temporal. By a detail analysis in Yule's theory, this study indicates how strategic is deixis  in song lyrics. It is able to convey the listeners complex narrative and emotional levels in enhancing the listener's interpretive experience. The pragmatic approach here enlights the deixis competence importance, when the listeners have limited lyrics  understanding to meet the context and reference inside songs lyric.  
The Vital Role Of Branding Design In Enhancing Business Competitiveness And Supporting MSME Qurotul Aini Nur Salsabila, Arifah; Eka Febiyanti, Latifah; Faturrahman Bataiv, Misbah; Ardya Budiarti, Mukie
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research focuses on micro, small, and medium enterprises (MSMEs) engaged in design and printing services, as economic growth relies heavily on this sector. The study finds that branding, through appealing visual identity, is crucial for establishing emotional connections with consumers, enhancing customer trust, and entering new markets. A case study of the MSME Indiestrustsolo is utilized to illustrate the observation process, results, and discussion. The findings indicate that branding provides a strong foundation for long-term growth. A unique brand identity, through consistent design and active customer interaction, helps build a brand image that is easily recognizable and memorable to consumers. The importance of consistency in brand identity, both visually and in communication style, proves to be a key element in strengthening customer relationships and enhancing brand recall. The methodology employed in this research is qualitative, involving direct observation of the MSME Indiestrustsolo. The study aims to evaluate how branding can influence the competitiveness of MSMEs, particularly in the context of branding design as a key element in marketing products or services. This research demonstrates that effective branding strategies can be the key to MSME success in a dynamic market, enabling them to expand market reach, compete confidently, and achieve long-term success.
Co-Authors Ardya Budiarti, Mukie Faturrahman Bataiv, Misbah Murti Wardhani, Evi Qurotul Aini Nur Salsabila, Arifah