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All Journal Jurnal Pengabdian Masyarakat Bangsa JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi)
Sehatiningsih, Ambar
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Seminar UMKM Go Export Bersama Bank Sumsel Babel 2025 Rahman, M Arief; Handayani, Ade Silvia; Harlasyanti, Dewi Ekha; Rosita, Ella; Sehatiningsih, Ambar
JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Vol 4 No 1 (2025): April 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) hold a strategic role in the national economy but continue to face challenges in accessing international markets, securing funding, managing legal compliance, and understanding export procedures. The UMKM Go Export Seminar with Bank Sumsel Babel 2025 was conducted to strengthen the capacity of MSME actors to penetrate the global market, featuring speaker Dewi Ekha Harlasyanti, S.H. This activity aimed to provide knowledge on export strategies for local products, optimization of digital marketing, legal business management, and appropriate product packaging for export standards. The seminar was conducted using a descriptive qualitative observational method through discussion sessions, material presentations, and participant satisfaction evaluations. The target audience consisted of MSMEs in the South Sumatra, focusing on improving product competitiveness for export purposes. The seminar resulted in increased understanding among participants regarding small-scale export opportunities, flexible payment systems, strategies for finding international buyers through social media, and the importance of mastering product specifications. The involvement of Bank Sumsel Babel in offering financial support further facilitated better access to capital for MSMEs. This activity contributed to improving the readiness of local MSMEs to initiate the export process progressively, thereby enhancing the region’s product contribution to global trade.
Sumatera Selatan UMKM Award 2025: Appreciating Growing and Sustainable Entrepreneur Rahman, M Arief; Sehatiningsih, Ambar
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 11 (2026): Januari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i11.3694

Abstract

Penulisan artikel ini bertujuan untuk mendeskripsikan pelaksanaan Sumatera Selatan UMKM Award 2025 sebagai bentuk apresiasi terhadap UMKM unggulan yang terpilih dari 17 kabupaten/kota di Provinsi Sumatera Selatan serta menganalisis perannya dalam mendorong pertumbuhan dan keberlanjutan usaha. Metode yang digunakan adalah pendekatan kualitatif dengan teknik observatif, yang dilakukan melalui pengamatan langsung terhadap rangkaian kegiatan mulai dari sesi sharing awal, paparan semifinalis secara daring, penilaian finalis, pameran produk, hingga penganugerahan UMKM Award yang berlangsung pada tanggal 21–25 November 2025. Hasil pelaksanaan kegiatan menunjukkan bahwa UMKM Award tidak hanya berfungsi sebagai ajang penghargaan, tetapi juga sebagai sarana pembelajaran dan pendampingan yang mampu meningkatkan pemahaman pelaku UMKM terkait pengelolaan usaha, inovasi produk, pemanfaatan teknologi, serta perencanaan pengembangan usaha berkelanjutan. Kesimpulan dari kegiatan ini menunjukkan bahwa Sumatera Selatan UMKM Award 2025 memberikan dampak positif terhadap penguatan kapasitas UMKM dan berpotensi menjadi model program apresiasi dan pembinaan UMKM yang berkelanjutan di tingkat daerah.
Co-Authors Ade Silvia Handayani Harlasyanti, Dewi Ekha Rahman, M Arief Rosita, Ella