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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Emerging Business Management and Entrepreneurship Studies
Yunus, Erlinda Nusron
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Implementation of Sustainable Supply Chain in The Beauty and Personal Care Industry in Indonesia: The Natural Resource-Based View Salsabila, Natasha Vidi; Berliana, Sheilla Ananda; Yunus, Erlinda Nusron
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 5 No. 1 (2025): Journal of Emerging Business Management and Entrepreneurship Studies
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jebmes.v5i1.180

Abstract

This study aims to understand the knowledge of the beauty and personal care industry in Indonesia about sustainable supply chain and assess the impact of consumer views about sustainable supply chain implementation on corporate image and purchase intention. Specifically, the study tests the relationships between customers’ knowledge regarding firms’ sustainable supply chain practices and firms’ corporate image. Sustainable supply chain practices are measured through the extent of sustainable procurement, sustainable warehousing, sustainable product design, sustainable energy, sustainable transportation, reverse logistics, and sustainable waste management. Customers’ perception on the corporate image would further increase their purchase intention.  The research uses a quantitative approach by surveying 438 beauty and personal care product users. The results show that sustainable waste management is the most recognized and perceived implementation that contributes to a good corporate image regarding sustainability. Therefore, beauty and personal care companies can leverage the customer perception of sustainable supply chains by emphasizing sustainable waste management through different strategies and educating customers on sustainable supply chain practices. The findings of this study provide valuable insight into the practical effectiveness of sustainable chain supply in the beauty and personal care industry and provide input to future sustainability efforts on the environment, society, and economics.
Faktor Keberhasilan Kritis Usaha Kuliner Berbasis Cloud Kitchen Dari Perspektif Pelaku Usaha dan Konsumen Sugiarto, Christian Ryan; Lastiawan, Joey Prakarsa; Yunus, Erlinda Nusron
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.273

Abstract

Cloud kitchen is a food service business system that does not serve dine-in orders and only focuses on serving delivery. This study aims to identify the characteristics, challenges, and critical success factors of cloud kitchen-based culinary businesses. Critical success factors will be analyzed from the point of view of cloud kitchen’s tenants as well as from the consumer's point of view. The research method used is the mixed method. The research begins with a qualitative method, employing phenomenology approach. Characteristics found in the study were low cost, simpler operational activities, and unique branding. The challenges are dependency on the aggregator, profit margin, voice of customer, and branding. Meanwhile, the critical success factors identified in the study are sales promotion, food taste, brand reputation, online rating, packaging, and hygiene. Then, the research is continued by distributing questionnaires to determine the critical success factors from the consumer's perspective as the independent variable, repurchase intention as the dependent variable, and customer satisfaction as the intervening variable. The results showed a significant influence on repurchase intention of all critical success factors mediated by customer satisfaction. Critical success factors also affect repurchase intention directly except for the hygiene factor. Meanwhile, the importance of critical success factors according to the consumer's point of view from the most important factors are food taste, sales promotion, brand reputation, rating in applications, food hygiene, and product packaging. Keywords: cloud kitchen, characteristics, challenges, CSF, Mix Method
Co-Authors Berliana, Sheilla Ananda Lastiawan, Joey Prakarsa Salsabila, Natasha Vidi Sugiarto, Christian Ryan