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All Journal Jurnal Manajemen Keuangan Syariah
Bariatun, Linda
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Literasi Keuangan Syariah, Sosialisasi, Dan Jenis Kelamin Terhadap Keputusan Menggunakan Produk Perbankan Syariah Pada Generasi Z Di Jambi Ferawati, Rofiqoh; Bariatun, Linda
Manajemen Keuangan Syariah Vol. 5 No. 1 (2025): Journal of Islamic Financial Management
Publisher : Program Studi Manajemen Keuangan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/makesya.v5i1.3044

Abstract

This study aims to determine the effect of Islamic financial literacy, socialization, and gender on the decision to use Islamic banking products on generation z in Jambi. The method used in this study is a quantitative method, using SPSS 29. The sample in this study was 100 samples of generation z in Jambi, by distributing questionnaires. The results of the study showed that Islamic financial literacy had a significant effect on the decision to use Islamic banking products as evidenced by a sig value of 0.001 < 0.05. Socialization had a significant effect on the decision to use Islamic banking products as evidenced by a sig value of 0.001 <0.05. Gender did not have a significant effect on the decision to use Islamic banking products as evidenced by a sig value of 0.505 > 0.05. Sharia financial literacy, socialization and gender simultaneously have a significant effect on the decision to use sharia banking products, of 0.620 or 62%.
Co-Authors Ferawati, Rofiqoh