Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Ilomata International Journal of Social Science The Eastasouth Management and Business
Wahyunintyas, Yunita Fitri
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Revitalization of Sentul Market: Marketing Strategy of Sentul Market Culinary Plaza to Increase Tourist Interest Wahyunintyas, Yunita Fitri
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.568

Abstract

A number of traditional markets or people's markets in Yogyakarta have begun to be laid out and beautified so that they are more modern and representative for trade activities using the support of the Special Fund (Danais). The presence of the Culinary Plaza in Sentul Market is a new culinary center, most of which is the relocation of street vendors (PKL) from Sewandanan Pakualaman Square. Because its existence is still new, it is very necessary to have a strategy so that the construction of the Culinary Plaza can be used optimally. The research method uses a type of qualitative research that is descriptive with a SWOT analysis approach. SWOT analysis with a qualitative approach, consisting of Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis aims to maximize strengths and opportunities, but can minimize weaknesses and threats to help formulate the right marketing strategy in accordance with the internal environmental conditions and external environmental conditions of the Sentul Market Culinary Plaza.
Impulse Buying in the TikTok Shop Era: A Literature Review on the Role of Positive Emotions, Live Streaming, and Price Discounts Wahyunintyas, Yunita Fitri
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1864

Abstract

Impulse buying has become a dominant consumer behavior in the digital era, especially with the rise of social commerce platforms such as TikTok Shop. Unlike traditional e-commerce, TikTok Shop integrates entertainment, live interaction, and real-time promotions to stimulate spontaneous purchase decisions. This conceptual literature review aims to examine the role of positive emotions, live streaming, and price discounts as key factors driving impulse buying in the context of TikTok Shop. By referring to the Stimulus-Organism-Response (S-O-R) framework, this study explores how emotional, interactive, and economic stimuli shape consumer behavior in a dynamic digital environment. The study synthesizes theories of affective marketing, social interaction, and behavioral economics to build an integrative perspective on impulse buying in the era of social commerce. Findings suggest that impulse buying is not simply an irrational act, but the result of systematic experience design. Future research directions are proposed, including experimental and mixed-method approaches to deepen the understanding of digital impulse consumption.
Co-Authors