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All Journal Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Devotion: Journal of Research and Community Service
Busono, Aulia
Unknown Affiliation
Humanities Economics, Econometrics & Finance

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Big or Small, Profitable or Not: What Do Investors Really Respond To? Busono, Aulia
Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Vol. 12 No. 1 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jreksa.v12i1.13184

Abstract

This study aims to understand what factors influence investor responses to companies. Using a mixed methods approach, it analyzes quantitative data from 50 companies listed on the Indonesia Stock Exchange and conducts qualitative interviews with investors and financial analysts. The results show that profitability, measured by Return on Assets (ROA), is the strongest financial factor in attracting investor interest. Company size and institutional ownership also have effects, but their impact is smaller. The study also found that investor emotions, such as trust, hope, and fear, play a big role in investment decisions. Companies that show good financial performance, build trust, and share a strong vision for the future are more attractive to investors. This study contributes to the literature by combining financial metrics and investor psychology to better understand what drives investor behavior. It offers practical insights for companies on strengthening investor relations by focusing on financial performance and emotional factors such as trust and future vision.
Innovation in Marketing: The Emergence of New Technologies Shaping Future Marketing Concepts and Perspectives Majid, M. Majid; Rajiman, Rajiman; Nugraheni , Evy Nahdia Zuliastuti; Busono, Aulia
Devotion : Journal of Research and Community Service Vol. 6 No. 9 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i9.25499

Abstract

Rapid technological advancements have significantly impacted various fields, including marketing. This article examines the emergence of new technologies in the marketing industry and their influence on companies' strategies. The aim of this research is to develop a framework that understands the role and benefits of new technologies in shaping the future of marketing. In this study, researchers investigated various technologies that are on the rise in marketing, such as artificial intelligence, advanced data analytics, location-based marketing, and the application of blockchain technology in marketing campaigns. The researchers analyzed how these technologies have helped companies improve efficiency, target audiences more precisely, and create more personalized customer experiences. In addition, this article also discusses the challenges faced by companies in adopting and integrating new technologies in their marketing strategies. Technological advancements often bring new complexities and paradigm shifts, which can affect the way companies interact with consumers and the market as a whole. Therefore, the researcher proposes a framework that can help companies in understanding and addressing these challenges more effectively. The results of this research show that new technologies have opened up new opportunities in marketing, increased campaign creativity, optimized data management, and expanded brand reach globally. However, to take full advantage of the potential of this technology, companies must understand market shifts, consumer behavior, and industry trends. This article also explores how technology will further transform marketing, urging businesses to proactively adapt and integrate innovations.
Co-Authors Majid, M. Majid Nugraheni , Evy Nahdia Zuliastuti Rajiman Rajiman