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All Journal Journal of Business Economics and Management
Ega Juangga
Unknown Affiliation
Economics, Econometrics & Finance

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Evaluasi Strategi Aliansi Bisnis Gojek dan Tokopedia dari Perspektif Manajemen Strategik Ega Juangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The strategic merger between Gojek and Tokopedia, resulting in the formation of GoTo, marks a significant milestone in Indonesia's digital industry landscape. This study aims to evaluate the business alliance strategy from a strategic management perspective by analyzing operational efficiency, synergy value, regulatory challenges, and its broader impact on the national digital ecosystem. Using a qualitative approach through literature review and secondary data analysis, the findings indicate that the GoTo merger led to cost efficiencies, strengthened service ecosystems, and significant revenue growth. However, internal integration processes and regulatory challenges—such as potential monopolistic practices and data protection—remain critical strategic concerns. The merger not only positions GoTo as a dominant player in Southeast Asia’s digital economy but also serves as a model for digital transformation in Indonesia. These insights are relevant for policymakers, business practitioners, and scholars seeking to understand alliance strategies in the context of the evolving digital economy.
Analisis Ekonomi Manajerial dan Strategi PT Perusahaan Gas Negara TBK (PGN) Ega Juangga; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) faced by PT Perusahaan Gas Negara Tbk (PGN) and formulate cost management optimization strategies to enhance the company’s financial performance. As Indonesia’s national gas subholding, PGN plays a vital role in national energy security through its extensive gas infrastructure and operational efficiency programs. The method used in this study is a qualitative-descriptive approach based on secondary data from financial reports, annual reports, official publications, and academic sources. The findings reveal that PGN's strong infrastructure and efficiency measures are key strengths, though the company faces significant threats from energy price volatility, regulatory changes, and internal control limitations. Strategies formulated include supply diversification, internal monitoring reinforcement, gas price reform, and collaboration with government stakeholders. This research contributes to the formulation of sustainable business strategies through SWOT-based analysis, supporting national energy resilience.
Co-Authors Dwi ASTUTI