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This Author published in this journals
All Journal Journal of Business Economics and Management
Dewi Mas Arumsari
Unknown Affiliation
Economics, Econometrics & Finance

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Kajian Strategi Daya Saing dan Inovasi Produk PT Indofood Sukses Makmur Tbk Dewi Mas Arumsari; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This journal examines the strategic approach to enhancing competitiveness and product innovation at PT Indofood Sukses Makmur Tbk, a leading food and beverage company in Indonesia. The study outlines the company’s vision, mission, and long-term objectives, proposing strategies aimed at strengthening its market position through innovation and operational efficiency. Key strategies such as product diversification, quality enhancement, and research and development (R&D) are identified to build and sustain competitive advantage. The analysis draws on recent strategic theories, including the Competitive Advantage Theory (Zeng et al., 2021), Disruptive Innovation Theory (Morris et al., 2019), and the Resource-Based View (RBV) (Chirico et al., 2020). The paper concludes with practical recommendations for Indofood to maintain its industry leadership and continue innovating in response to evolving consumer demands and competitive pressures.
Penerapan Sistem Informasi Manajemen Untuk Meningkatkan Efektivitas Operasional Perusahaan Turyanigsih, Turyanigsih; Yunita Azizzah; Dewi Mas Arumsari; itra Anisa Tika Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study discusses the application of Management Information Systems (MIS) to improve the operational effectiveness of companies. The purpose of this article is to analyze how MIS supports decision-making and operational processes. The research method used is descriptive qualitative by reviewing relevant literature. The findings show that MIS helps streamline data processing, enhance communication, and improve strategic planning. In conclusion, effective MIS implementation significantly contributes to increasing company efficiency and competitiveness.
Co-Authors Dwi ASTUTI itra Anisa Tika Putri Turyanigsih, Turyanigsih Yunita Azizzah