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TANTANGAN ETIKA DALAM PENELITIAN MULTIDISIPLINER (STUDI KASUS DI UNIVERSITAS) Nadira Aulia Zahra; Suci Aldha Eviolla; Sasmita Pohan; Alhabib Nasution; Ataina Zulfa Nasution
Journal of Community Devation Vol 2 No 2 (2025)
Publisher : CV. Arsy Persada Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63736/jcd.v2i2.525

Abstract

Perkembangan penelitian multidisipliner di lingkungan akademik timbul sebagai respon terhadap permasalahan kompleks yang tidak dapat diselesaikan hanya dengan pendekatan satu bidang ilmu saja. Pendekatan lintas disiplin ilmu menjadi penting untuk memperoleh pemahaman yang lebih holistik, namun di sisi lain tetap memunculkan berbagai tantangan dalam perbedaan pandangan tersebut, khususnya dalam aspek etika penelitian. Artikel ini akan membahas tantangan etika dalam kajian penelitian multidisipliner dengan mengambil studi kasus di lingkungan universitas. Tujuan utama dalam penulisan ini adalah untuk mengetahui perbedaan sudut pandang serta perbedaan standar dan nilai antar bidang ilmu. Pentingnya pedoman etika khusus yang digunakan untuk membuat penelitian menjadi bahan yang tajam akan pengetahuan dan memberikan pemahaman yang mendasar bagi pengembangan pedoman etika penelitian di masa yang mendatang.
Peran Branding Dan Word of Mouth dalam Meningkatkan Costumer Engagement pada UMKM Kuliner di Car Free Day Medan (Studi Kasus : Tiramisu Sodok) Shafa Azalia Putri; Shafwatul Hilwa; Suci Aldha Eviolla; T. Rahmah Rindiyani; Zainarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8qj3nd06

Abstract

Car Free Day (CFD), a weekly event held every Sunday, functions not only as a public space for healthy activities such as walking and exercising, but has also transformed into a significant center of business opportunities, particularly for Micro, Small, and Medium Enterprises (MSMEs). The high concentration of visitors makes the CFD area a potential market with a large number of consumers. This study focuses on a case study of “Tiramisu Sodok,” a sweet culinary business that is popular, especially among young people, which utilizes CFD as its selling location. The main objective of this research is to analyze the role of Word of Mouth (WOM) as an effective marketing strategy in increasing the number of customers and business profitability. The research method used is a combination of literature studies from articles and journals related to economics and business, as well as direct interviews with the business owner. The results indicate that word-of-mouth recommendations significantly serve as a major opportunity in increasing brand visibility, expanding the customer base, and ultimately improving the profitability of MSMEs operating in CFD areas.
PERAN EKONOMI MAKRO ISLAM DALAM MENJAGA STABILITAS SOSIAL – EKONOMI INDONESIA AKIBAT GEJOLAK HARGA KEBUTUHAN POKOK Suci Aldha Eviolla; Oktavia Ramdhani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8443

Abstract

Fluctuations in the price of basic necessities are a major macroeconomic issue that direcly affects social stability and public walfare in Indonesia. Increases in food prices and other essential goods reduce purchasing power and may widen social inequality and poverty. In this context, Islamic macroeconomics play s a strategic role in maintaining socio – economic stability through principles of justice, balance, and sustainability. The Islamic macroeconomic approach emphasizes the role of the government in stabilitizing prices, strengthingthe real sector, and optimizing wealth distribution instruments such a zakat, infaq, and sadaqah. Moreover, the prohibition of speculative practices, ikhtikar, and riba in Islam serves as an important mechanism to prevent market distortions that may exacerbate price volatility. Through the implementation of Islamic macroeconimic policies oriented toward public welfare, Indonesia’s socio – economic stability can be mainted despite fluctuations in the prices of basic necessities.