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All Journal Jurnal Dakwah: Media Komunikasi dan Dakwah
Setyarini, Nesya
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Everyday Da'wah in a Secular Campus: Muslim Students and Informal Islamic Communication at Andhra University Arum Khasanah, Eki; Setyarini, Nesya; Kunta, Anil
Jurnal Dakwah Vol. 25 No. 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jd.2024.25204

Abstract

This paper explores the everyday practices of informal Islamic communication among Muslim students at Andhra University, a public university in secular India. The study investigates how da'wah is embodied in daily interactions, lifestyle choices, and peer engagement beyond traditional religious settings. Employing a qualitative approach through in-depth interviews and participant observation, this research uncovers how Muslim youth navigate their religious identity and communicate Islamic values within a multicultural academic environment. The findings reveal that everyday da'wah takes subtle forms—such as reminding friends to pray, sharing Islamic content on social media, or demonstrating ethical behavior—as a means of religious expression and social connection. This paper contributes to the discourse on Islamic communication by highlighting the significance of non-institutional da'wah in pluralistic and secular spaces like Indian universities.
Co-Authors Arum Khasanah, Eki Kunta, Anil