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All Journal Journal of Global Business and Management Review Journal Economic and Strategy (JES)
Yap, Farina Jessen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Motivasi dan Gaji Terhadap Loyalitas Karyawan “Studi Kasus: PT. Nusantara” Yap, Farina Jessen
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1721

Abstract

This study aims to see the effect of motivation and salary on employee loyalty at PT Nusantara. This study uses multiple linear regression analysis method to determine the relationship of each independent variable to the dependent variable. The population in this study were all employees at the company totaling 79 people. The sample was taken using a saturated sampling technique where all members of the population were used as samples. Thus, the sample in this study amounted to 79 people. The results of the simultaneous hypothesis test showed that simultaneously motivation and salary had an effect on employee loyalty at PT. Nusantara. Partially, each variable of motivation and salary had an effect on employee loyalty at PT. Nusantara.
THE INFLUENCE OF WOMEN'S ENTREPRENEURIAL SKILLS ON ECONOMIC INDEPENDENCE WITH PRODUCT INNOVATION AS MODERATING VARIABLE (CASE STUDY: HOME INDUSTRY MEDAN CITY) Mita, Merry Moy; YAP, Farina Jessen
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.11275

Abstract

The study examines the multifaceted relationship between women's entrepreneurial skills, product innovation, and economic independence within the home industry sector of Medan City. Utilizing a quantitative descriptive approach, data were gathered from a purposive sample of 376 women entrepreneurs. Questionnaires were distributed both offline and online, and the collected data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with Smart PLS 4.0 software. The analysis process included rigorous testing for validity and reliability, as well as an evaluation of both the measurement and structural models to ensure the robustness of the findings. The results reveal that entrepreneurial skills possess a statistically significant influence on product innovation, demonstrating that a high level of managerial, leadership, and creative abilities among female entrepreneurs directly enhances their capacity to innovate. Furthermore, a strong and significant relationship was found between product innovation and economic independence, indicating that diversifying products increases competitive advantage and improves financial security. Crucially, the analysis confirms that product innovation acts as a significant mediator in the link between entrepreneurial skills and economic independence. This finding highlights that entrepreneurial skills are most effective in promoting economic independence when consistently accompanied by product innovation. The most dominant indicators were leadership skills, product variants, and financial management capabilities, which are identified as key drivers of success. In conclusion, this research underscores the vital role of product innovation in translating entrepreneurial talent into tangible economic empowerment for women in the home industry.
Co-Authors Mita, Merry Moy