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All Journal Outline Journal of Management and Accounting Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Veranita Sitio
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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THE INFLUENCE OF BRAND IMAGE ON THE PURCHASE DECISION OF MOMOYO PRODUCTS BY STUDENTS OF THE FACULTY OF ECONOMICS AT UNIMED Dewi Larasati Sinaga; Abed Nego Siregar; Fitry Ulinda Tinambunan; Sarah Lylia Saragi; Veranita Sitio; Yefoni Banjarnahor
Outline Journal of Management and Accounting Vol. 4 No. 1 (2025): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/c2t66w03

Abstract

This study aims to analyze the influence of brand image on purchasing decisions of Momoyo products among students of the Faculty of Economics, State University of Medan (UNIMED). Using quantitative methods and descriptive approaches, data were collected through online questionnaires from 32 randomly selected respondents. Validity, reliability, normality tests, and simple linear regression analysis were used to analyze the data. The results showed that brand image has a positive and significant influence on purchasing decisions, with a regression equation of . The regression coefficient of 1.145 indicates that every one unit increase in brand image increases purchasing decisions by 1.145 units. The Cronbach's Alpha value of 0.935 indicates excellent instrument reliability, while the normality test with a significance value of 0.200 ensures that the residuals are normally distributed.
Analisis Pengaruh Pemerataan Pembangunan Infrastruktur terhadap Pertumbuhan Ekonomi di Sumatera Utara Awaliyah Matondang, Khairani; Rahel Hutahaean; Veranita Sitio; Manurung, Eka Valentina
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1303

Abstract

This research aims to analyze the influence of equitable infrastructure development on economic growth in North Sumatra using a literature review approach. With a focus on the regional context of North Sumatra, this research explores the link between infrastructure development and economic development in the region. The literature review method is used to develop a conceptual framework, analyze empirical findings, and identify key factors that influence the relationship between infrastructure and economic growth. Through a comprehensive literature synthesis, this research is expected to provide in-depth insight into the impact of equitable infrastructure development on regional economic growth in North Sumatra, providing a basis for more effective and sustainable policies in encouraging regional development.
Co-Authors Abed Nego Siregar Awaliyah Matondang, Khairani Dewi Larasati Sinaga Fitry Ulinda Tinambunan Manurung, Eka Valentina Rahel Hutahaean Sarah Lylia Saragi Yefoni Banjarnahor