Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis
Muhammad Raffi Ardisyahputra
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Persepsi Harga, Kualitas Pelayanan, dan Kualitas Produk terhadap Keputusan Pembelian di Kopi Kenangan Muhammad Raffi Ardisyahputra; Chatarina Yunita Tarigan
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4374

Abstract

Abstract: This study aims to analyze the influence of price perception, service quality, and product quality on consumer purchasing decisions on Kopi Kenangan products. The approach used in this study is quantitative with a survey method, which was carried out in the period from February to April 2025. A total of 100 respondents filled out a questionnaire distributed using the Accidental Sampling technique as a data collection method. The data collected were analyzed using linear multiple regression to determine the relationship between these variables. The results of the study indicate that partially, service quality and product quality have a significant effect on consumer purchasing decisions. Conversely, price perception does not have a significant effect individually. However, simultaneously the three variables are proven to have a significant effect on purchasing decisions on Kopi Kenangan products. This finding indicates the importance of service and product quality in influencing purchasing decisions, while price factors tend not to be the main consideration for consumers. This study provides input for Kopi Kenangan management to focus more on improving product and service quality in order to increase sales.
Co-Authors Chatarina Yunita Tarigan