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All Journal INVOTEK: Jurnal Inovasi Vokasional dan Teknologi
Fitri, Redhatul
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Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Transportation

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Sales Segmentation Analysis of Tobacco Products Using the K-Means Clustering Method Sonatha, Yance; Erianda, Aldo; Fitri, Redhatul
invotek Vol 24 No 2 (2024): INVOTEK: Jurnal Inovasi Vokasional dan Teknologi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/invotek.v24i2.1221

Abstract

Technological advancements have encouraged businesses to optimize data utilization, including in sales analysis. This study analyzes sales transaction data of tobacco products at Tobacco Shop Taste using the K-Means Clustering method. By implementing the Cross-Industry Standard Process for Data Mining (CRISP-DM) framework, the sales data were categorized into three groups: highly sold, moderately sold, and less sold. These clustering results support stock management, marketing strategies, and data-driven decision-making. A web-based system was developed, providing real-time monitoring of analysis results, which distinguishes this study from existing solutions by enabling store management to promptly respond to sales trends. This study significantly contributes to the application of data mining technology in the tobacco retail sector, despite being limited to a single store and basic variables. Future development opportunities include integrating broader datasets and analyzing external variables to enhance the accuracy and relevance of the findings.
Co-Authors Aldo Erianda, Aldo Yance Sonatha