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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Retno Prasinta, Widya
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Economics, Econometrics & Finance Other

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Inovasi Produk Tahu Gurilem Cipatat Berdasarkan Keinginan dan Kebutuhan Konsumen Menggunakan Quality Function Deployment Puspita, Neng; Retno Prasinta, Widya
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i1.1476

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy, particularly in the food processing sector such as tofu production. Tahu Gurilem Cipatat, a local tofu producer in West Bandung Regency, faces challenges in meeting consumer demands amid increasing competition. Therefore, product innovation is essential to ensure business sustainability. This study aims to identify consumer needs and preferences for tofu products and translate them into technical specifications using the Quality function deployment (QFD) method. The research uses a descriptive quantitative approach with data collected through questionnaires, observations, and interviews. The population consists of housewives in Cipatat Village, with 70 respondents selected using the Slovin formula. Data analysis is conducted through the QFD method by constructing a House of quality (HoQ), which links customer requirements (WHATs) with technical characteristics (HOWs), . Based on the results of the study, the selected product innovation resulting from the Quality function deployment (QFD) analysis includes a balanced taste, fresh and timely products, easy consumer access, appropriate portion sizes, and affordable prices.
Analisis Pemborosan Waktu Tunggu Distribusi Bantuan Bahan Pangan oleh PT Pos Baros Menggunakan Lean Management Witriani, Dina; Retno Prasinta, Widya
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i1.1477

Abstract

Distribution of food aid, what activities in the queueing process cause time wastage, what factors cause time wastage, and how to reduce such time wastage. The purpose of this study is to map the existing system, identify non-value-added activities, and provide solutions based on the Lean management approach. The research findings indicate that the food aid distribution system involves three types of Beneficiary Families (KPM): direct KPM, representative KPM, and SPTJM KPM, which go through three main stages: verification counter, documentation (photography), and rice collection. Through process mapping using the Value Stream Mapping (VSM) method and activity classification based on Lean management principles, several non-value-added activities (NVA) were identified. Risk analysis was conducted using the likelihood and severity approach, while the root causes of the issues were analyzed using the Root cause analysis (RCA) method and the 5W+2H approach. The greatest time wastage occurred at the verification counter, primarily due to incorrect queuing, manual data searches, and discrepancies between barcode data and the recipient list (DANOM). The distribution process took a total of 6,387.28 seconds (approximately 1 hour, 46 minutes, and 27 seconds), indicating the inefficiency of the current system. To address this, ten solutions were formulated using the 5W+2H method.
Co-Authors Puspita, Neng Witriani, Dina