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All Journal Intellektika: Jurnal Ilmiah Mahasiswa Global Leadership Organizational Research in Management
Muhammad Ibni Fauzan
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengalaman Pelanggan terhadap Layanan di Bengkel Motor F21 Sinergy Muhammad Ibni Fauzan
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 3 No. 4 (2025): Intellektika : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v3i4.2825

Abstract

This study aims to analyze customer experience with the services provided by F21 Sinergy Motorcycle Workshop. The method used is a qualitative approach with data collection techniques in the form of in-depth interviews and participatory observations of 12 customers who have used the workshop's services more than once. The main focus of this study is to understand customer perceptions of service quality, speed of repair, technician professionalism, and overall satisfaction with the results of motorcycle repairs.
Analisis Pengalaman Pelanggan terhadap Layanan di Bengkel Motor F21 Sinergy Muhammad Ibni Fauzan
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2876

Abstract

This study aims to analyze customer experience with the services provided by F21 Sinergy Motorcycle Workshop. A qualitative approach was employed, utilizing in-depth interviews and participatory observations involving 12 repeat customers who have used the workshop's services more than once. The research seeks to explore customers’ perceptions of several key service dimensions, including service quality, repair speed, the professionalism of technicians, and overall satisfaction with the repair outcomes. Findings indicate that while most customers perceive the service to be friendly and responsive, some expressed concerns regarding consistency in service speed during peak hours. The professionalism and technical competence of the mechanics were generally appreciated, particularly in terms of communication and transparency about issues and repair estimates. The study also reveals that trust and communication are critical factors that influence repeat visits and customer loyalty. Furthermore, the physical environment of the workshop, cleanliness, and waiting area comfort also contributed to the overall customer experience. These findings suggest that F21 Sinergy should maintain its strengths in interpersonal service while continuously improving operational efficiency during busy periods. This study contributes to a better understanding of how customer experience influences perceptions of service quality in the motorcycle repair industry. 
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