Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Research Horizon
Soesilo, Primidya
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Product Quality on Customer Loyalty through Consumer Satisfaction and Company Reputation Alfionita, Hilda; Harmadi, Harmadi; Selliandro, Octano; Soesilo, Primidya
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.547

Abstract

This study examines the influence of product quality on customer satisfaction, corporate reputation, and its impact on customer loyalty among active participants of PT. Taspen (Persero) in Indonesia. It employs an explanatory research design with a sample of 240 respondents selected using a random sampling method. Sampling was conducted at five branch offices with the largest number of active participants. The data analysis method used was Structural Equation Modelling with Partial Least Squares (SEM-PLS). The findings reveal that product quality has a positive and significant effect on customer satisfaction. However, product quality does not significantly affect corporate reputation. Additionally, both customer satisfaction and corporate reputation have a significant positive effect on customer loyalty. This indicates that when customers are satisfied and perceive a good corporate reputation, they are more likely to remain loyal and continue using services. The study highlights the importance of customer satisfaction as a key driver of loyalty, even more than corporate reputation in this context. These results provide valuable insights into improving service strategies.
Co-Authors Alfionita, Hilda Harmadi Harmadi Selliandro, Octano