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Sihombing, Ema Ranika
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Economics, Econometrics & Finance

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Pengaruh Penyaluran Kredit, Non Performing Loan , Corporate Social Responsibility, Digital Banking terhadap Customer Retention di Bank Sumut KCP Sei Sikambing , Medan Sihombing, Ema Ranika
Akuntansi Prima Vol. 7 No. 1 (2025): Akuntansi Prima
Publisher : Fakultas Ekonomi Prodi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/japri.v7i1.6972

Abstract

Technological progress plays a crucial role in the expansion of digital banking within the financial sector. Digital banking enables customers to engage with banks more efficiently, especially regarding credit distribution, non-performing loans (NPL), corporate social responsibility (CSR), and other financial services, without requiring a physical visit to a bank branch. Based on this context, this study aims to analyze the impact of credit distribution, non-performing loans (NPL), corporate social responsibility (CSR), and digital banking on customer retention at Bank Sumut KCP Sei Sikambing. The research involves a total population of 50 individuals. A probability sampling method is applied in this study. Customer retention serves as the dependent variable, whereas the independent variables include credit distribution, non-performing loans (NPL), corporate social responsibility (CSR), and digital banking. This research adopts a quantitative survey approach, with data analysis conducted using SPSS version 2020. The results of the t-test reveal that credit distribution positively affects customer retention. Similarly, non-performing loans (NPL), corporate social responsibility (CSR), and digital banking also exhibit a positive influence on customer retention.
Pengaruh Penyaluran Kredit, Non Performing Loan , Corporate Social Responsibility, Digital Banking terhadap Customer Retention di Bank Sumut KCP Sei Sikambing , Medan Sihombing, Ema Ranika
Akuntansi Prima Vol. 7 No. 1 (2025): Akuntansi Prima
Publisher : Fakultas Ekonomi Prodi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/japri.v7i1.6972

Abstract

Technological progress plays a crucial role in the expansion of digital banking within the financial sector. Digital banking enables customers to engage with banks more efficiently, especially regarding credit distribution, non-performing loans (NPL), corporate social responsibility (CSR), and other financial services, without requiring a physical visit to a bank branch. Based on this context, this study aims to analyze the impact of credit distribution, non-performing loans (NPL), corporate social responsibility (CSR), and digital banking on customer retention at Bank Sumut KCP Sei Sikambing. The research involves a total population of 50 individuals. A probability sampling method is applied in this study. Customer retention serves as the dependent variable, whereas the independent variables include credit distribution, non-performing loans (NPL), corporate social responsibility (CSR), and digital banking. This research adopts a quantitative survey approach, with data analysis conducted using SPSS version 2020. The results of the t-test reveal that credit distribution positively affects customer retention. Similarly, non-performing loans (NPL), corporate social responsibility (CSR), and digital banking also exhibit a positive influence on customer retention.
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