Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ecogen
Sari, Cindy Alifia
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Anteseden Peran Influencer Dalam Consumer Purchase Intention Pada Platform Media Social Instagram Sari, Cindy Alifia; Hidayat, Anas
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17336

Abstract

Influencers are a digital marketing channel that is now widely used by marketers by utilizing their influence in social media to advertise a product. This study objectives to examine the influence of customer experience, trust and perceived value which ultimately affect consumer purchase intention in social media influencer marketing in Indonesia. Data was collected by distributing online questionnaires to 250 respondents via google form using convenience sampling technique. This research was processed with SPSS and PLS-SEM (SmartPLS) applications. The criteria for respondents in this study are aged 17 years and over who are users of the Instagram platform and follow the fadil jaidi influencer account on Instagram. The results of this study indicate that customer experience significantly affects consumer purchase intention, with influencer trust and perceived value acting as mediators. This study found that a positive experience with a trusted influencer can increase purchase intention, and the perceived value of an influencer's recommendation has a positive impact on purchase intention
Co-Authors Anas Hidayat, Anas