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All Journal Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Indonesian Journal of Advanced Research (IJAR)
Syafitri, Elvina Nadia
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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Interpersonal Skills of Raja Vegan UMKM HR in Building Relationships Syafitri, Elvina Nadia; Oktaviana, Rina; Misnawati, Desy; Maharani, Dwi
Indonesian Journal of Advanced Research Vol. 3 No. 1 (2024): January, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i1.7722

Abstract

Interpersonal skills are important skills in developing human resources (HR), especially in the context of Micro, Small and Medium Enterprises (MSMEs). Raja Vegan, an MSME that operates in the field of animal-free, plant-based vegetarian products, understands that building good relationships with various parties is the key to business success. Therefore, this service activity aims to help the development of MSMEs by forming a special institution consisting of lecturers and communication science students from Bina Darma University who continuously dedicate themselves to MSMEs to develop and manage HR skills in establishing good relationships with customers and other related parties and helping MSMEs to further optimize marketing on social media. Improving interpersonal HR skills can be an effective strategy in increasing the competitiveness and sustainability of MSMEs in an increasingly competitive market. Therefore, developing interpersonal skills needs to be a focus in managing the human resources of Raja Vegan MSMEs to achieve long-term success.
STRATEGI KOMUNIKASI PEMASARAN UMKM JAMU SWEGERR REKK DI KOTA PALEMBANG Syafitri, Elvina Nadia; Maharani, Dwi
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 7, No 2 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v7i2.35285

Abstract

This study aims to examine the marketing communication strategy implemented by the MSME Jamu Swegerr Rekk in Palembang City in addressing market challenges, leveraging digital opportunities, and building customer trust. Using a qualitative descriptive approach, data were obtained through observation, in-depth interviews, and documentation with business owners and regular customers. The results show that Jamu Swegerr Rekk applies the 4P marketing mix (Product, Price, Place, Promotion) with an emphasis on communication strategies via social media and community events. The main obstacle lies in the absence of a BPOM distribution permit, affecting both distribution and consumer trust. This study recommends the need to strengthen product legality, optimize digital media, and collaborate with formal institutions to enhance positioning and competitiveness.
Co-Authors DWI MAHARANI Misnawati, Desy Rina Oktaviana