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The Impact of Workplace Counselling on Employee Performance Motsomotso, Maletlatso
Indonesian Journal of Advanced Research Vol. 4 No. 4 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i4.14153

Abstract

Organizations take care of their employees through workplace counselling which enables them to effectively perform the duties assigned to them.  This paper aimed to examine the impact of workplace counselling on employee performance. 22 face-to-face semi-structured interviews were used to collect data in employees working in the ministry of transport.  The findings of this study indicate that workplace counselling affects employees through financial stability, reduced emotional disorders, increased work morale, ability to resolve issues and good communication/interaction with others.  The findings of this study add more knowledge on workplace counselling in the context of Lesotho.  Therefore, future studies may focus on other districts, to get more insights on the issue of workplace counselling and employee performance. 
The Role of Employer Brand Reputation on Talent Acquisition and Retention in Fast-Food Small and Medium Enterprises in Maseru Urban Mok’hena, Nthabiseng; Motsomotso, Maletlatso
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15035

Abstract

Employer branding has drawn attention from all over the world yet little is known about the role played by SME managers in implementing and assessing brand reputation.  This study examined the role of brand reputation on talent acquisition and retention in fast-food Small and Medium Enterprises in Maseru Urban.  A quantitative approach was used, where structured questionnaires were distributed to 36 managers and owners. The findings revealed that most managers inconsistently apply brand monitoring, employee-aligned culture, and internal brand communication. Results also showed a weak and statistically insignificant relationship between brand reputation practices and recruitment efficiency.  The current study highlights the importance of enhanced strategic training, continuous brand alignment, and the consistent use of brand messaging during recruitment processes.