Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Dharma Duta
Sartika, Elsi Olivia
Unknown Affiliation
Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGELOLAAN AKUN INSTAGRAM @alifakids DALAM MEMPERTAHANKAN BRAND AWARENESS TK ALIFA KIDS Sartika, Elsi Olivia
Dharma Duta Vol 23 No 01 (2025): Dharma Duta : Jurnal Penerangan Agama Hindu
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v23i01.1290

Abstract

In this era of digitalization, it is important for a company/institution to improve its branding. Alifa Kids Kindergarten is a good example of their strategy to improve their branding. By having Public Relations in Alifa Kids Kindergarten, this strategy can be made easier. In building brand awareness, TK Alifa Kids focuses on social media, especially on Instagram. TK Alifa Kids is very serious and detailed in developing the TK Alifa Kids Instagram account (@alifakids). They pay attention to the posting schedule, the essence of neatness of stories, feeds & reels, advertising Instagram stories, and contacting the audience by distributing promotional broadcasts via direct messages. With the various strategies that Alifa Kids Kindergarten implements, engagement can increase, as a result the reach of the target audience expands. This is very effective in increasing brand awareness of Alifa Kids Kindergarten.
Co-Authors