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Oktivia
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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ANALISIS ORIENTASI PASAR, TINGKAT UTANG, DAN LITERASI KEUANGAN TERHADAP KINERJA KEUANGAN UMKM DI KOTA BATAM Oktivia; L. Tobing, Vargo Christian
SCIENTIA JOURNAL Vol 7 No 3 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i3.9636

Abstract

MSMEs play an important role in the Indonesian economy, especially in creating jobs and driving economic growth. However, MSMEs often face obstacles in managing financial performance, including recording and managing debt. This study aims to analyze the effect of market orientation, debt levels, and financial literacy on the financial performance of MSMEs in Batam City. The method used is a quantitative approach, with data collection through Google Form. The sample uses the Slovin formula calculation and the statements in the questionnaire use a Likert scale. The population of this study were micro-entrepreneurs registered with the Batam City Cooperative Office as many as 275 people, with a sample of 163 MSMEs. The results showed that market orientation, debt levels, and financial literacy significantly affect the financial performance of MSMEs
Co-Authors L. Tobing, Vargo Christian