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All Journal Jurnal Wicara Desa Synergy: Journal of Collaborative Sciences
Maulana, Habibi
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PELATIHAN DIGITAL MARKETING MELALUI PEMBUATAN KONTEN DENGAN MEMANFAATKAN MEDIA DIGITAL SEBAGAI PENUNJANG PROMOSI WISATA DI DESA SUELA Satrio Aprian, Dicky Rangga; Amni, Rauhatul; Khartiningsih, Indah Jelita; Muslim, Lalu Israhul; Janu, Aulia Syavira Dedare; Febrianti, Maelani Tazun Nisa; Safitri, Nia Holfiana; Labibah, Husna Muthia; Maulana, Habibi; Rinaldi, Lalu Surya Reza
Jurnal Wicara Vol 3 No 2 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i2.6722

Abstract

Digital media is currently used as a place for tourism promotion, increasing the popularity of a tourist attraction so that it becomes more well known to the public, therefore the aim of training in creating interesting content by utilizing digital media is a crucial thing carried out in Suela Village as a form of supporting sustainable ecotourism promotion. The method used in this activity is an educational persuasive approach using lecture, discussion and practice methods. In this case, socialization was chosen as a means of conveying information to the audience. The result of this activity is a video containing tourist content focused on digital media training material whose tourist attraction is Kembar Reservoir. More than 20 audiences attended, all of whom were youth and the Lemor Jaya Youth Organization, Suela Village. The conclusion of this training is that it can increase understanding regarding digital media and training on how to create content that attracts tourists to support sustainable ecotourism villages.
PELATIHAN DIGITAL MARKETING MELALUI PEMBUATAN KONTEN DENGAN MEMANFAATKAN MEDIA DIGITAL SEBAGAI PENUNJANG PROMOSI WISATA DI DESA SUELA Satrio Aprian, Dicky Rangga; Amni, Rauhatul; Khartiningsih, Indah Jelita; Muslim, Lalu Israhul; Janu, Aulia Syavira Dedare; Febrianti, Maelani Tazun Nisa; Safitri, Nia Holfiana; Labibah, Husna Muthia; Maulana, Habibi; Rinaldi, Lalu Surya Reza
Jurnal Wicara Vol 3 No 2 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i2.6722

Abstract

Digital media is currently used as a place for tourism promotion, increasing the popularity of a tourist attraction so that it becomes more well known to the public, therefore the aim of training in creating interesting content by utilizing digital media is a crucial thing carried out in Suela Village as a form of supporting sustainable ecotourism promotion. The method used in this activity is an educational persuasive approach using lecture, discussion and practice methods. In this case, socialization was chosen as a means of conveying information to the audience. The result of this activity is a video containing tourist content focused on digital media training material whose tourist attraction is Kembar Reservoir. More than 20 audiences attended, all of whom were youth and the Lemor Jaya Youth Organization, Suela Village. The conclusion of this training is that it can increase understanding regarding digital media and training on how to create content that attracts tourists to support sustainable ecotourism villages.
Hegemoni Reproduksi Makna Cantik Pada Iklan Kosmetik Maulana, Habibi; Fitriyanti, Hilda; Indriyany, Ika Arinia
Synergy: Journal of Collaborative Sciences Vol. 2 No. 1 (2026): Synergy
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/synergy.v2i1.244

Abstract

Penelitian ini bertujuan menganalisis bagaimana iklan kosmetik mereproduksi makna kecantikan melalui praktik hegemoni yang menempatkan kulit putih sebagai standar kecantikan ideal. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus menurut John W. Creswell untuk memahami fenomena representasi kecantikan dalam konten iklan kosmetik whitening di TikTok. Data dikumpulkan melalui kajian literatur dari jurnal, buku, artikel ilmiah, dan dokumen yang relevan, kemudian diklasifikasikan berdasarkan prinsip bukti multisumber, dokumen studi kasus, dan rantai bukti. Analisis dilakukan melalui tahap analisis, deskripsi, dan interpretasi. Hasil penelitian menunjukkan bahwa iklan kosmetik whitening secara konsisten menampilkan perempuan berkulit cerah, wajah bersih, dan tampilan glowing sebagai citra kecantikan ideal. Narasi promosi seperti “kulit lebih cerah” dan “lebih percaya diri” memperkuat hubungan antara warna kulit dan nilai sosial perempuan. Pengulangan visual tersebut diperkuat algoritma media sosial sehingga menormalisasi standar kecantikan tertentu. Respons audiens dalam kolom komentar menunjukkan internalisasi makna tersebut melalui keinginan memiliki kulit putih, rasa iri, dan kecenderungan membandingkan diri dengan figur dalam konten. Dengan demikian, iklan kosmetik berfungsi bukan hanya sebagai strategi pemasaran, tetapi juga sebagai sarana reproduksi makna kecantikan secara hegemonik.
Co-Authors Amni, Rauhatul Febrianti, Maelani Tazun Nisa Fitriyanti, Hilda Ika Arinia Indriyany Janu, Aulia Syavira Dedare Khartiningsih, Indah Jelita Labibah, Husna Muthia Muslim, Lalu Israhul Rinaldi, Lalu Surya Reza Safitri, Nia Holfiana Satrio Aprian, Dicky Rangga