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All Journal Jurnal Gema Ngabdi Jurnal Wicara Desa
Idyawati, Idyawati
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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DIGITALIZATION AND BANANA CHIP INNOVATION: EFFORTS TO INCREASE THE COMPETITIVENESS OF LOCAL UMKM IN TERATAK VILLAGE Astiko, Wahyu; Yarti, Suci; Idyawati, Idyawati; Azhari, Baiq Septia Vina; Wati, Karisma; Tanadi, Stephannie Nandhika; Nu’aimah, Siti Orpala; Juhanda, Rizki Aprilla; Haqqi, Ahmad Dia’ul; Ramadhan, Imam Muzhaffar; Ramdhani, Abi Irfan
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6907

Abstract

Teratak Village, located in Batukliang Utara District, Central Lombok Regency, holds great potential for agricultural product processing, particularly bananas. The abundance of raw materials presents an opportunity to develop multi-flavored banana chips as a flagship product. Community empowerment efforts focus on flavor innovation, packaging, and digital marketing to enhance product competitiveness. Innovations include developing flavors such as chocolate, doger, and taro. Additionally, packaging plays a crucial role in increasing product value, with training provided on creating attractive, functional, and eco-friendly packaging. Informative label designs and customized packaging sizes are expected to expand market reach, including entry into supermarkets and souvenir shops. In the digital era, online marketing serves as a key strategy. The community is trained to utilize social media platforms like Instagram and Facebook, along with digital marketing strategies, to boost product visibility. Through digital marketing, Teratak Village's banana chips have the potential to gain wider recognition both nationally and internationally. This program aims to enhance community skills and creativity, create new job opportunities, and strengthen Teratak Village's identity as a center for high-quality banana chip production. This integrated approach is expected to support sustainable economic development and provide long-term benefits to the community.
Penguatan UMKM Lokal Melalui Inovasi dan Digitalisasi: Studi Kasus Keripik Pisang di Desa Tratak Astiko, Wahyu; Yarti, Suci; Idyawati, Idyawati; Azhari, Baiq Septia Vina; Wati, Karisma; Tanadi, Stephannie Nandhika; Nu’aimah, Siti Orpala; Juhanda, Rizki Aprilla; Haqqi, Ahmad Dia’ul; Ramadhan, Imam Muzhaffar; Ramdhani, Abi Irfan
Jurnal Gema Ngabdi Vol. 7 No. 1 (2025): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v7i1.549

Abstract

Teratak Village in Batukliang Utara District, Central Lombok Regency, holds significant potential for agricultural product processing, particularly bananas. This community service program aims to empower local residents through flavor innovation, improved packaging, and digital marketing to enhance the competitiveness of banana chips as a flagship product. The activities involved training in producing multi-flavored banana chips such as chocolate, doger, and taro, developing attractive and eco-friendly packaging, and utilizing digital marketing strategies through platforms like Instagram and Facebook. The outcomes show that the community successfully created innovative flavors, designed informative labels, and adopted online marketing strategies to expand their market reach, including access to supermarkets and souvenir shops. This program has improved the community's skills and creativity, opened up new employment opportunities, and strengthened the identity of Teratak Village as a center of quality banana chip production. The integrated approach is expected to support sustainable local economic development.
DIGITALIZATION AND BANANA CHIP INNOVATION: EFFORTS TO INCREASE THE COMPETITIVENESS OF LOCAL UMKM IN TERATAK VILLAGE Astiko, Wahyu; Yarti, Suci; Idyawati, Idyawati; Azhari, Baiq Septia Vina; Wati, Karisma; Tanadi, Stephannie Nandhika; Nu’aimah, Siti Orpala; Juhanda, Rizki Aprilla; Haqqi, Ahmad Dia’ul; Ramadhan, Imam Muzhaffar; Ramdhani, Abi Irfan
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6907

Abstract

Teratak Village, located in Batukliang Utara District, Central Lombok Regency, holds great potential for agricultural product processing, particularly bananas. The abundance of raw materials presents an opportunity to develop multi-flavored banana chips as a flagship product. Community empowerment efforts focus on flavor innovation, packaging, and digital marketing to enhance product competitiveness. Innovations include developing flavors such as chocolate, doger, and taro. Additionally, packaging plays a crucial role in increasing product value, with training provided on creating attractive, functional, and eco-friendly packaging. Informative label designs and customized packaging sizes are expected to expand market reach, including entry into supermarkets and souvenir shops. In the digital era, online marketing serves as a key strategy. The community is trained to utilize social media platforms like Instagram and Facebook, along with digital marketing strategies, to boost product visibility. Through digital marketing, Teratak Village's banana chips have the potential to gain wider recognition both nationally and internationally. This program aims to enhance community skills and creativity, create new job opportunities, and strengthen Teratak Village's identity as a center for high-quality banana chip production. This integrated approach is expected to support sustainable economic development and provide long-term benefits to the community.
Co-Authors Azhari, Baiq Septia Vina Haqqi, Ahmad Dia’ul Juhanda, Rizki Aprilla Nu’aimah, Siti Orpala Ramadhan, Imam Muzhaffar Ramdhani, Abi Irfan Tanadi, Stephannie Nandhika Wahyu Astiko Wati, Karisma Yarti, Suci