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Perdana, Wahyu Ilham
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Social Sciences

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Analyzing Abi Azkakia's Online Game Preaching Using Giddens' Structuration Theory Perspective: Menganalisis Dakwah Game Online Abi Azkakia Menggunakan Perspektif Teori Strukturasi Giddens Perdana, Wahyu Ilham; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.98

Abstract

This study discusses Ustadz Abi Azkakia's da'wah strategy through online games with Anthony Giddens' structuration perspective. Digital da'wah, especially in the gaming community, is a new phenomenon that is interesting to study. Using the autoethnography method, this study directly observes the interactions and strategies used by Ustadz Abi in conveying Islamic messages in virtual space. The results of the study show that Ustadz Abi Azkakia utilizes religious symbols, such as peci, as well as a communication approach that is in accordance with gamer culture to build an identity as a da'wah. He consistently inserts the values of tauhid, qada and qadar, and Islamic ethics in the game. Giddens' structuration perspective explains that da'wah in online games occurs through interactions between agents (Ustadz Abi) and structures (game communities and digital platforms). Da'wah through this game is quite acceptable to most respondents. However, there are challenges in maintaining a balance between entertainment and religious messages. Some respondents see him as a relaxed and easy-to-receive figure, while others feel that the da'wah message sometimes interferes with the gaming experience. Nevertheless, Ustadz Abi has built legitimacy as a respected religious figure in the Mobile Legends community. Highlights: Innovative da'wah: Uses gaming culture and symbols to deliver Islamic teachings. Structuration view: Da'wah shaped by agent-platform-community interaction. Mixed reception: Some gamers welcome it, others find it intrusive. Keywords: Preaching Strategy, Online Games, Autoethnography, Giddens' Structuration, Digitalization of Preaching
Abi Azkakia’s Da’wah Through Mobile Legends in Structuration Perspective: Da’wah Abi Azkakia Melalui Mobile Legends dalam Perspektif Strukturasi Perdana, Wahyu Ilham; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.240

Abstract

Background: The rapid growth of digital platforms has created new opportunities for Islamic preaching (da’wah), including within online gaming communities. Specific Background: Mobile Legends, a widely played mobile game, presents a unique arena where religious messages can intersect with popular gamer culture. Knowledge Gap: While digital da’wah via social media is well-documented, limited research explores its practice within online game live-streaming through the lens of Anthony Giddens’ structuration theory. Aims: This study examines Ustadz Abi Azkakia’s strategies in delivering Islamic values through Mobile Legends live-streaming on TikTok, interpreting interactions between agents and structures. Results: Using autoethnography and participant interviews, findings reveal that Ustadz Abi integrates religious symbols (e.g., peci) and gamer-adapted communication styles to embed tauhid, qada and qadar, and Islamic ethics into gameplay. His approach has been generally well-received, though some players report distraction from the gaming experience. He has established legitimacy and positive influence within the Mobile Legends community. Novelty: This study offers an original perspective on structuration in digital da’wah by showing how a religious figure reshapes online gaming spaces into moral discourse arenas. Implications: Insights highlight the potential and challenges of integrating religious outreach into entertainment-driven digital environments. Highlights: Integrates Islamic values into popular online gaming culture. Uses Giddens’ structuration to interpret agent–structure interaction. Balances entertainment with religious message delivery. Keywords: Digital Da’wah, Online Games, Mobile Legends, Structuration Theory, Autoethnography  
Co-Authors Ferry Adhi Dharma