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All Journal House of Wisdom: Journal on Library and Information Sciences
Hastowo, Kiki Widyasari
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Social Sciences

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Brand Identity and Information on Instagram Social Media @Course Net: Identitas Merek dan Informasi di Media Sosial Instagram @Course Net Hastowo, Kiki Widyasari; Sinduwiatmo, Kukuh
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.100

Abstract

Interaction with technological and information developments builds communication efficiency. New media in the form of social media Instagram has become a form of mediation for the community's needs in conveying and receiving news or information. The era of industrial revolution 4.0 is building media interests which are accompanied by business and computer movements simultaneously. The Instagram account @course_net is one of many accounts that can provide access to all the interests of the 4.0 revolution era in one. Social media-based information with content related to IT and computers is packaged attractively through an information formation system with a visual communication style according to its characteristics so that it can build a new culture within the scope of Instagram accounts. The culture that is formed can be accepted by users with the ease of Instagram features for exchanging opinions and experiences. This research aims to identify the process of forming a brand identity and information system contained in the communication that occurs in the content on the @course_net Instagram account, and researchers want to know how the elements of visual communication are contained in the content. Researchers use the focus of netnography theory to analyze interactions that occur within accounts in any form. The culture of interaction on the Course Net account is part of an interaction that respects each other and accepts opinions across community circles. So that every member dares to express their opinions and arguments without any restrictions. Highlights: Communication Efficiency: @course_net uses Instagram to share IT content aligned with the Industry 4.0 era. Visual Identity: Content is attractively packaged with a distinct visual style to build brand identity. Cultural Interaction: The account fosters an inclusive culture that encourages open and respectful discussion. Keywords: Brand Identity, Social Media, Netnography, Instagram
Brand Identity and Visual Communication in Instagram Content @Course_Net: Identitas Merek dan Komunikasi Visual dalam Konten Instagram @Course_Net Hastowo, Kiki Widyasari; Sinduwiatmo, Kukuh
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.161

Abstract

(General Background) The rapid development of technology and digital media in the Industrial Revolution 4.0 era has transformed the way information is produced and disseminated, especially through social media platforms such as Instagram. (Specific Background) The @Course_Net Instagram account represents a unique example of digital marketing integration and visual communication strategy in the IT education sector. (Knowledge Gap) However, limited studies have explored how brand identity and information systems are formed through visual and interactive communication within online learning communities. (Aims) This study aims to analyze the process of forming brand identity and the role of information systems in shaping digital interaction culture on the @Course_Net Instagram account using a netnographic approach. (Results) The findings reveal that @Course_Net successfully builds a distinctive brand identity through consistent use of minimalist design, specific color schemes, and active two-way interaction that fosters a participatory virtual community. (Novelty) This research contributes a comprehensive understanding of how visual communication and cultural interaction intersect in social media branding for digital education institutions. (Implications) The results highlight the importance of aesthetic consistency and ethical interaction in sustaining audience engagement and strengthening digital brand credibility. Highlights: Consistent visual elements strengthen brand recognition. Interactive communication fosters online community culture. Aesthetic and ethical engagement enhances brand credibility. Keywords: Brand Identity, Instagram, Netnography, Visual Communication, Digital Marketing
Co-Authors Kukuh Sinduwiatmo