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All Journal Jurnal Dunia Kesmas PASCIDEV: Pasundan Social Science Development
Effendy, Ibrahim Rully
Unknown Affiliation
Environmental Science Public Health Social Sciences

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Effective Digital Marketing Strategies to Increase Sales and Reach of MSMEs in Banjarbaru City Effendy, Ibrahim Rully; Widyanto, Rinto; Maulana, Andika Jaya; Wahyudi, Wahyudi
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.196

Abstract

Increasing sales and market reach is a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in Banjarbaru City. In the digital era, implementing an effective digital marketing strategy can be a solution to expand the market and increase sales volume. This study aims to identify and analyze digital marketing strategies that can be implemented by MSMEs in Banjarbaru City to achieve these goals. Using a qualitative approach, this study collected data through interviews and case studies on several MSME actors who have utilized digital marketing. The results of the study show that the use of social media, search engine optimization (SEO), and paid advertising (Google Ads, Facebook Ads) are the most effective strategies in increasing the visibility and competitiveness of MSMEs. In addition, managing interesting content and good interaction with consumers have also been shown to play an important role in building customer loyalty. Overall, digital marketing strategies can have a positive impact on increasing sales and reach of MSMEs in Banjarbaru City, but proper and consistent implementation is needed so that optimal results can be achieved.
Pengembangan Manajemen Menu Gizi Diet Kesehatan Berbasis VBA (Visual Basic For Aplications) Macro Excel Effendy, Ibrahim Rully; Prihandini, Yustin Ari
Jurnal Dunia Kesmas Vol 13, No 2 (2024): Volume 13 Nomor 2
Publisher : Persatuan Dosen Kesehatan Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jdk.v13i2.16408

Abstract

Public health has become a primary concern in the era of globalization and modernization. However, food consumption surveys in Indonesia indicate low consumption of fatty foods and fruits. Therefore, it is crucial to maintain a balanced diet. Despite offering healthy menus, GoodMeal Catering still relies on manual calculations. This research aims to integrate Visual Basic for Applications (VBA) into Microsoft Excel for designing daily diet menus. This method can assist individuals in planning menus that align with their nutritional needs. Data from the Indonesian Food Composition Table (TKPI) 2020 are used as a database to automatically fulfill macro and micro-nutritional requirements based on the composition of input food items. The result is an application that simplifies menu planning and efficient monitoring of nutrient intake for users. The integrity of TKPI data and collaboration with the Indonesian Ministry of Health provide a robust foundation in nutritional science for designing personalized diets that support health and prevent various diseases
Co-Authors Maulana, Andika Jaya Prihandini, Yustin Ari Wahyudi Wahyudi Widyanto, Rinto