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All Journal Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi PASCIDEV: Pasundan Social Science Development Jurmas: Jurnal Pengabdian Masyarakat
Hasan, Liestiani
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Computer Science & IT Social Sciences

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Utilization Digital Marketing In Increase Sales Hasan, Liestiani
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.203

Abstract

In the current digital era, the rapid development of technology has significantly transformed marketing strategies across industries. Digital marketing has emerged as one of the most effective methods to engage with consumers, build brand awareness, and ultimately drive sales growth. This study explores the utilization of digital marketing as a strategic tool to increase sales performance in competitive markets. By leveraging platforms such as social media, search engines, email marketing, and online advertising, businesses can reach targeted audiences with personalized messages, track consumer behavior, and optimize marketing efforts in real time. The research highlights several core components of digital marketing, including content marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), influencer partnerships, and data-driven analytics. The integration of these tools enables companies to enhance customer engagement, increase conversion rates, and reduce customer acquisition costs. Furthermore, the flexibility and scalability of digital marketing campaigns allow for continuous improvement based on measurable outcomes. Case studies and empirical data presented in this paper demonstrate that companies which effectively implement digital marketing strategies often experience higher customer retention and significant sales growth compared to those relying solely on traditional marketing methods. The findings underline the critical role of digital marketing not only as a promotional tool but also as a strategic component of business development. This abstract concludes that the utilization of digital marketing is no longer optional but essential for companies aiming to remain competitive, customer-focused, and financially sustainable in the digital economy
Edukasi Desain Grafis AI Untuk Mempersiapkan Generasi Kreatif Era Digital Dan Meningkatkan Technopreneurship: (Studi Kasus : SMK Putra Pertiwi Pamulang) Noprianto, Noprianto; Hasan, Liestiani; Wasono, Stefanus Satrio
JURMAS : Jurnal Manajemen Sumber Daya Manusia Vol 2 No 1 (2025): Jurmas: Jurnal Pengabdian Masyarakat
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/jpm.v2i1.68

Abstract

Kemajuan teknologi, khususnya dalam bidang kecerdasan buatan (Artificial Intelligence/AI), telah membawa dampak signifikan di berbagai sektor, termasuk pendidikan. AI berpotensi menjadi solusi inovatif dalam meningkatkan efektivitas pembelajaran, memberikan pengalaman belajar yang personal, serta memfasilitasi akses pendidikan yang lebih luas dan merata. Namun, di balik manfaatnya, penggunaan AI juga menimbulkan tantangan seperti ketergantungan terhadap teknologi, kesenjangan digital, dan isu etika. Oleh karena itu, perlu adanya pendekatan edukatif yang bijak dan inklusif dalam mengintegrasikan AI ke dalam dunia pendidikan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan di SMK Putra Pertiwi Pamulang yang memiliki jurusan Desain Grafis, dengan tujuan memberikan edukasi tentang pemanfaatan AI dalam proses kreatif desain grafis. Kegiatan ini meliputi penyampaian materi tentang dasar-dasar desain grafis berbasis AI serta praktik langsung menggunakan berbagai platform dan aplikasi AI untuk mendukung proses kreasi desain.Hasil dari kegiatan menunjukkan peningkatan pemahaman siswa terhadap teknologi AI serta kemampuan mereka dalam mengaplikasikan AI untuk menghasilkan karya desain yang inovatif. Kegiatan ini diharapkan mampu menumbuhkan semangat technopreneurship dan kreativitas di kalangan pelajar, sekaligus membekali mereka dengan keterampilan yang relevan untuk menghadapi tantangan dan peluang di era digital.
Peningkatan Keterlacakan Melalui Pengembangan Sistem Informasi Kalibrasi Pressure Gauge Berbasis ISO/IEC 17025 Hasan, Liestiani; Juliana, Annah; Ernawati, Ayu; Syifaurachman, Syifaurachman
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol. 15 No. 4 (2026): Agustus 2026
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v15i4.3721

Abstract

Calibration laboratories have managerial and technical obligations to ensure traceability and data security in accordance with the ISO/IEC 17025:2017 accreditation standard. PT Heksa Instrumen Sinergi currently relies on a manual, spreadsheet-based method for processing pressure gauge calibration data, which is highly susceptible to human error, document duplication, and delays in issuing physical certificates. This research aims to design and implement a web-based calibration information system to digitalize the workflow and enhance the laboratory's compliance with quality standards. The software development utilized the Waterfall method, encompassing requirements analysis for four access privilege levels (Admin, Technician, Analyst, and Issuer), system design utilizing the Unified Modeling Language (UML), and implementation using PHP programming and a MySQL database. The functional testing results, conducted via the Black Box method, demonstrated that the system operates with 100% validity and no errors. The implementation of this system has proven successful in automating the calculation of uncertainty values, issuing standardized digital calibration certificates in real-time, ensuring the integrity of calibration records, and increasing data processing time efficiency by up to 50%. Keywords: Information System; Data Traceability; Data Security; ISO/IEC 17025:2017; Pressure Gauge.   Abstract Laboratorium kalibrasi memiliki kewajiban manajerial dan teknis untuk memastikan ketertelusuran dan keamanan data sesuai dengan standar akreditasi ISO/IEC 17025:2017. PT Heksa Instrumen Sinergi saat ini masih mengandalkan metode manual berbasis spreadsheet untuk memproses data kalibrasi pengukur tekanan, yang sangat rentan terhadap kesalahan manusia, duplikasi dokumen, dan keterlambatan dalam penerbitan sertifikat fisik. Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem informasi kalibrasi berbasis web untuk mendigitalisasi alur kerja dan meningkatkan kepatuhan laboratorium terhadap standar mutu. Pengembangan perangkat lunak menggunakan metode Waterfall, yang mencakup analisis persyaratan untuk empat tingkat hak akses (Admin, Teknisi, Analis, dan Penerbit), desain sistem menggunakan Unified Modeling Language (UML), dan implementasi menggunakan pemrograman PHP dan basis data MySQL. Hasil pengujian fungsional, yang dilakukan melalui metode Black Box, menunjukkan bahwa sistem beroperasi dengan validitas 100% dan tanpa kesalahan. Implementasi sistem ini telah terbukti berhasil dalam mengotomatiskan perhitungan nilai ketidakpastian, menerbitkan sertifikat kalibrasi digital standar secara real-time, memastikan integritas catatan kalibrasi, dan meningkatkan efisiensi waktu pemrosesan data hingga 50% Kata kunci: Sistem Informasi; Ketertelusuran Data; Keamanan Data; ISO/IEC 17025:2017; Pengukur Tekanan.
Co-Authors Ayu Ernawati, Ayu Juliana, Annah Noprianto, Noprianto Syifaurachman Wasono, Stefanus Satrio