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All Journal PASCIDEV: Pasundan Social Science Development Jurmas: Jurnal Pengabdian Masyarakat
Hasan, Liestiani
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Social Sciences

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Utilization Digital Marketing In Increase Sales Hasan, Liestiani
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.203

Abstract

In the current digital era, the rapid development of technology has significantly transformed marketing strategies across industries. Digital marketing has emerged as one of the most effective methods to engage with consumers, build brand awareness, and ultimately drive sales growth. This study explores the utilization of digital marketing as a strategic tool to increase sales performance in competitive markets. By leveraging platforms such as social media, search engines, email marketing, and online advertising, businesses can reach targeted audiences with personalized messages, track consumer behavior, and optimize marketing efforts in real time. The research highlights several core components of digital marketing, including content marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), influencer partnerships, and data-driven analytics. The integration of these tools enables companies to enhance customer engagement, increase conversion rates, and reduce customer acquisition costs. Furthermore, the flexibility and scalability of digital marketing campaigns allow for continuous improvement based on measurable outcomes. Case studies and empirical data presented in this paper demonstrate that companies which effectively implement digital marketing strategies often experience higher customer retention and significant sales growth compared to those relying solely on traditional marketing methods. The findings underline the critical role of digital marketing not only as a promotional tool but also as a strategic component of business development. This abstract concludes that the utilization of digital marketing is no longer optional but essential for companies aiming to remain competitive, customer-focused, and financially sustainable in the digital economy
Edukasi Desain Grafis AI Untuk Mempersiapkan Generasi Kreatif Era Digital Dan Meningkatkan Technopreneurship: (Studi Kasus : SMK Putra Pertiwi Pamulang) Noprianto, Noprianto; Hasan, Liestiani; Wasono, Stefanus Satrio
JURMAS : Jurnal Manajemen Sumber Daya Manusia Vol 2 No 1 (2025): Jurmas: Jurnal Pengabdian Masyarakat
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/jpm.v2i1.68

Abstract

Kemajuan teknologi, khususnya dalam bidang kecerdasan buatan (Artificial Intelligence/AI), telah membawa dampak signifikan di berbagai sektor, termasuk pendidikan. AI berpotensi menjadi solusi inovatif dalam meningkatkan efektivitas pembelajaran, memberikan pengalaman belajar yang personal, serta memfasilitasi akses pendidikan yang lebih luas dan merata. Namun, di balik manfaatnya, penggunaan AI juga menimbulkan tantangan seperti ketergantungan terhadap teknologi, kesenjangan digital, dan isu etika. Oleh karena itu, perlu adanya pendekatan edukatif yang bijak dan inklusif dalam mengintegrasikan AI ke dalam dunia pendidikan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan di SMK Putra Pertiwi Pamulang yang memiliki jurusan Desain Grafis, dengan tujuan memberikan edukasi tentang pemanfaatan AI dalam proses kreatif desain grafis. Kegiatan ini meliputi penyampaian materi tentang dasar-dasar desain grafis berbasis AI serta praktik langsung menggunakan berbagai platform dan aplikasi AI untuk mendukung proses kreasi desain.Hasil dari kegiatan menunjukkan peningkatan pemahaman siswa terhadap teknologi AI serta kemampuan mereka dalam mengaplikasikan AI untuk menghasilkan karya desain yang inovatif. Kegiatan ini diharapkan mampu menumbuhkan semangat technopreneurship dan kreativitas di kalangan pelajar, sekaligus membekali mereka dengan keterampilan yang relevan untuk menghadapi tantangan dan peluang di era digital.
Co-Authors Noprianto, Noprianto Wasono, Stefanus Satrio