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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Mount Hope Global Economic Journal
Gultom , Robinhot
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Economics, Econometrics & Finance Other

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THE INFLUENCE OF SECURITY, E-SERVICE QUALITY, AND BRAND IMAGE ON PURCHASING DECISIONS IN BLIBLI E-COMMERCE Martin; Butar Butar , Mangasi; Hannah; Marsel, Melisa; Gultom , Robinhot
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.742

Abstract

This study aims to test and analyze the effect of security, e-service quality, and brand image on purchasing decisions. In the data of the largest e-commerce in Indonesia, Blibli ranks fourth with 337.4 million visits in 2023. In terms of consumer visits, Blibli is still inferior to several other competitors. This shows that Blibli has not been able to fully obtain a dominant purchasing decision compared to other competitors. In purchasing decisions, there are many factors that are taken into consideration in purchasing decisions, the first of which is convenience. The convenience factor is important because the use of communication tools is a way for consumers to believe that by using a certain system they will be error-free. The next factor is security, security is valued as the ability of online stores to control and maintain the security of data transactions. In the decision to purchase a product, the image of the product to be purchased can influence consumers' desire to buy the product. The better the product image, the more interested consumers will be in the product. This study uses quantitative research with the sample used was 97 respondents from the Faculty of Law, Prima Indonesia University. The data analysis method uses multiple linear regression. Convenience sampling was used as the sampling method. The conclusion of this study is that security, e-service quality, and brand image have a significant effect, both simultaneously and partially on purchasing decisions at Blibli for students of the Faculty of Law, Prima Indonesia University
Pengaruh Struktur Modal, Profitabilitas dan Kebijakan Dividen Terhadap Nilai Perusahaan pada Perusahaan Sektor Basic Materials di BEI Periode 2019-2023 Elsaday Br Silalahi, Ruth; Gultom , Robinhot; Melianna, Saur
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1105

Abstract

This research aims to determine the Influence of Capital Structure, Profitability, and Dividend Policy on Company Value in Basic Materials Sector Companies listed on the Indonesia Stock Exchange for the 2019-2023 Period. The variables used in this study, the independent variable (X) consists of capital structure proxied by Debt to Equity Ratio, Profitability proxied by Return on Assets and dividend policy proxied by Dividend Payout Ratio and the dependent variable (Y) is Company Value proxied by Tobin's Q. The sample in this study was obtained by purposive sampling method. Based on the criteria and data processing process that have been set, 17 companies were determined as research samples. The data analysis technique used is multiple linear regression. The results of this study state that partially capital structure, profitability, and dividend policy have a positive and significant effect on company value. Simultaneously, the variables of capital structure, profitability and dividend policy have a significant effect on company value.
Co-Authors Butar Butar , Mangasi Elsaday Br Silalahi, Ruth Hannah Marsel, Melisa Martin Melianna, Saur