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All Journal Jurnal Indonesia Sosial Teknologi Jurnal Bisnis dan Kewirausahaan
Michael, Andre
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH DISKON TANGGAL KEMBAR DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA STIE CIPUTRA MAKASSAR Tasrif, Tryan Minarta Nagara; Montolalu, Stefan Josua; Rendy, Rendy; Michael, Andre; Muchtar, Muchtar
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 2 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i2.5160

Abstract

Tingginya penetrasi e‑commerce di kalangan mahasiswa telah mendorong perubahan perilaku belanja yang signifikan, terutama dengan hadirnya promosi agresif seperti diskon tanggal kembar dan gratis ongkir dari Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh kedua strategi promosi tersebut terhadap keputusan pembelian mahasiswa STIE Ciputra Makassar. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Data primer dikumpulkan melalui kuesioner online kepada 122 responden yang pernah berbelanja di Shopee, kemudian dianalisis menggunakan regresi linear berganda melalui SPSS versi 22. Hasil penelitian menunjukkan bahwa baik diskon tanggal kembar (X₁) maupun gratis ongkir (X₂) berpengaruh positif dan signifikan secara parsial maupun simultan terhadap keputusan pembelian (Y), dibuktikan melalui uji t dan uji F. Temuan ini memperkuat teori Stimulus-Organism-Response (S-O-R) dan teori utilitas, di mana promosi mampu mempengaruhi persepsi serta memicu perilaku pembelian. Kesimpulannya, strategi promosi Shopee efektif dalam mempengaruhi keputusan belanja mahasiswa, sehingga penting bagi pelaku e-commerce untuk mempertahankan bahkan mengembangkan pendekatan ini guna meningkatkan loyalitas dan volume transaksi di segmen generasi muda.
The Influence of Supervisor Support and Work Environment on Job Performance Through Employee Engagement in The Wood Production Industry in East Kalimantan Saragih, Saragih; Michael, Andre; Lindawati, Tuty
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 4 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i4.1036

Abstract

Employees or human resources have an essential and large share in the company. The company also realizes that job satisfaction and employee welfare are vital to the company's business activities. With job satisfaction and welfare owned by employees, the company gets feedback such as maximum performance and profits. This study aims to determine whether there is a significant influence of supervisor support and work environment on job performance through employee engagement in the Wood Production Industry in East Kalimantan. The type of data used is quantitative data, with primary data as the source of data in this study. The primary data used is a questionnaire by distributing a google form. The data obtained amounted to 200 respondents. The data analysis technique used in this study is SEM (Structural Equation Modelling) and uses SEM-PLS (Partial Least Square) as a data processing tool. The results of research that have been conducted show that supervisor support has a significant effect on employee engagement, the work environment has a significant effect on employee engagement, employee engagement has a significant effect on job performance, supervisor support has a significant effect on job performance, and work environment has a significant effect on job performance, supervisor support and work environment have a significant effect on job performance through employee engagement.
Co-Authors Montolalu, Stefan Josua Muchtar muchtar Rendy Rendy Saragih, Saragih Tasrif, Tryan Minarta Nagara Tuty Lindawati