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All Journal Contemporary Journal of Applied Sciences (CJAS)
Gohil, Tilak
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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A Study on Perception Regarding Ease of doing Business After the Introduction of ARTIFICIAL INTELLIGENCE Among GEN Z in Ahmedabad Chavda, Shreeya; Gohil, Tilak; Vidani, Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i10.12709

Abstract

This research analyzes the perceptions of Generation Z in Ahmedabad regarding the role of artificial intelligence (AI) in simplifying business operations. This study adopted a convergent approach using questionnaires for quantitative data and group discussions for qualitative data. The results show that Generation Z views AI as a driver of productivity, customer engagement and business process optimization. However, concerns regarding data security and workforce replacement remain key issues
Co-Authors Chavda, Shreeya Vidani, Jignesh