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All Journal Proceedings Series on Social Sciences & Humanities Samakta: Jurnal Pengabdian Kepada Masyarakat
Salisa, Alaya Rizka
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of the Grab Application in Increasing Sales of Culinary SME Products from Shari'ah Marketing Perspective in Wonosobo Subdistrict Salisa, Alaya Rizka; Sari, Putri Avinda; Astuti, Retno Puji; Khabib, Ainun
Proceedings Series on Social Sciences & Humanities Vol. 22 (2025): The 1st UNSIQ International Symposium on Economics and Bussines (UISEB 2024)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v22i.1524

Abstract

The development of technology and information plays an important role in economic growth. Today, the demand for technology and information in the culinary business is very high. The presence of GrabFood, a food delivery E-Commerce platform created by the Grab app, helps small and medium-sized enterprises (SMEs) in the culinary industry to market and grow their businesses. The purpose of this research is to understand the role of the Grab app in increasing the sales of culinary SME products in the Wonosobo subdistrict, as well as how culinary SME owners can operate and utilize digital applications to develop their businesses in accordance with Sharia principles.This research is a descriptive qualitative study, using observation and interview methods with SMEs that use GrabFood services in the Wonosobo subdistrict. The data sources used are primary and secondary data. Primary data sources are obtained directly from SMEs using GrabFood services, while secondary data sources are derived from books, journals, and articles relevant to the research theme. The results of this research show that the presence of GrabFood significantly helps culinary SMEs in marketing and increasing sales by enhancing distribution channels, information flow, communication, and the quality of human resources among culinary SMEs. From a Sharia marketing perspective, the use of digital marketing through the GrabFood service app by SMEs in Wonosobo subdistrict is in line with Sharia principles.
Community Empowerment through the Oyster Mushroom Cultivation Program in Kragilan Village Salisa, Alaya Rizka; Mufiroh, Alifa Nurul; Guefara, Rahmat Lutfi; Suhardiyono, Wahyu; Manasickana, Rina; Kharitsah, Nabila; Muhotib, Anas; Zamzami, Muhammad Irham; Gumohung, Alfikran; Kusuma, Andre Mahendra Heru; Subekti, Muhamad Anggun Tri; Hanifah, Jihan; Nafisatun, Ngulya; Sukin, Sukin; Muryanti, Tri; Mar'atussa'adah, Fika
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2026): Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v3i1.331

Abstract

The community empowerment program through oyster mushroom cultivation in Kragilan Village was implemented as an effort to improve the skills, independence, and economic welfare of the community based on local potential. This program is part of the Community Service Lecture (KPM) activities of Al-Qur'an Science University. The method used is Participatory Action Research (PAR), which emphasizes the active involvement of the community in all stages of the activity, including planning, implementation, observation, and program evaluation. Data collection techniques were carried out through interviews, participatory observation, group discussions, and documentation. Community service activities included socialization, technical training in oyster mushroom cultivation (baglog production and shed maintenance), harvest assistance, and website-based financial management assistance. The results of the activities showed an increase in community knowledge and skills in oyster mushroom cultivation, increased participation and motivation for entrepreneurship, and a growing awareness of the importance of orderly and transparent business and financial management. In addition, this program had a social impact in the form of increased cooperation and collective responsibility, as well as an economic impact in the form of potential additional income for the community. This oyster mushroom cultivation program is considered effective as a means of community empowerment and has the potential to be developed sustainably with support from various parties.  
Co-Authors Astuti, Retno Puji Gumohung, Alfikran Hanifah, Jihan Khabib, Ainun Kharitsah, Nabila Kusuma, Andre Mahendra Heru Manasickana, Rina Mar'atussa'adah, Fika Mufiroh, Alifa Nurul Muhotib, Anas Muryanti, Tri Nafisatun, Ngulya Rahmat Lutfi Guefara Sari, Putri Avinda Subekti, Muhamad Anggun Tri Suhardiyono, Wahyu Sukin, Sukin Zamzami, Muhammad Irham