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Analysis of the Use of Mobile-Based Aceh Culinary Menu Applications to Improve Customer Experience in the Culinary Industry Azzahra, Putri latiffa; Yusmaneli; Fathurrahmad
Journal Mobile Technologies (JMS) Vol. 1 No. 2 (2023): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/jms.v1i2.295

Abstract

This research analyzes the implementation of mobile-based menu applications for Acehnese cuisine and their impact on enhancing customer experience in the culinary industry. The study examines information technology applications, particularly mobile applications, as tools for improving accessibility and convenience in ordering and obtaining information about Acehnese culinary dishes. The research methodology includes surveys of active users of mobile-based menu applications in the Acehnese culinary industry, focusing on their perceptions of user experience, application effectiveness in presenting information, and impact on customer satisfaction. Case studies were conducted to examine successful implementations of mobile-based menu applications in Acehnese culinary settings. Data analysis provides understanding about the potential of mobile-based menu applications as tools for improving service quality and customer experience in the Acehnese culinary industry. Research findings benefit culinary industry stakeholders and information technology developers in optimizing mobile application utilization to enhance service quality and customer satisfaction
Model Bisnis TikTok Shop dan Implikasinya terhadap Ekonomi Digital di Indonesia Afkar, Muhammad Agha; Yusmaneli
Journal of Law and Economics Vol. 2 No. 1 (2023): MAY 2023
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jle.v2i1.180

Abstract

This research investigates the TikTok Shop business model and its implications for the digital economy in Indonesia. TikTok Shop, as an electronic commerce platform integrated with social media, introduces innovation by combining creative content and online shopping experiences. This research explores how TikTok Shop can increase market access for MSMEs, contribute to income, and accelerate digital economic growth in Indonesia. The findings show that TikTok Shop provides new opportunities for local businesses by providing a personal and interactive platform to promote products. However, the challenges of intense competition and the need for digital education are the focus of research to support long-term success. Strategic recommendations include marketing innovation, special education programs, and strengthening product authenticity policies to support TikTok Shop's continued growth. This research makes an important contribution to understanding the new dynamics in Indonesia's digital economy, providing insights for local business development and building a strategic framework for implementing supportive policies