Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

0.659

P-Index

This Author published in this journals

All Journal Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Abdi Masyarakat (JAM) Jurnal Ilmu Ekonomi dan Sosial (JIES) ASPIRATION Journal

Ardhariksa Zukhruf Kurniullah

Universitas Mercu Buana

Author-ID : 867421

Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 6 Documents Claim Missing Document

Claim Missing Document

Articles

WORKSHOP KLINIK EKONOMI KERAKYATAN: DENGAN KONSEP ONE VILLAGE ONE SOCIOPRENEUR (OSOP) Ardhariksa Zukhruf K; Enjang Pera Irawan
Jurnal Abdi Masyarakat (JAM) Vol 3, No 1 (2017): JAM (Jurnal Abdi Masyarakat) - September
Publisher : Universitas Mercu Buana

Negara yang maju merupakan Negara yang jumlah entrepreneur nya tinggi. Melihat kondisi ini maka Universitas Mercu Buana berupaya menggali potensi jiwa wirausaha generasi muda, minimal di wilayah sekitar universitas. Salah satu upaya untuk mewujudkan hal tersebut, maka Universitas Mercu Buana memiliki program pengabdian kepada masyarakat. Pada program pengabdian kepada masyarakat kali ini, kami dosen fakultas ilmu komunikasi menyelenggarakan workshop klinik ekonomi kerakyatan: dengan konsep one village one sociopreneur (Osop). Tujuan workshop ini yaitu ingin membentuk usaha pemuda yang berkarakter dinamis, kelompok usaha ini telah berperan dalam pengembangan diri pemuda melalui kegiatan kewirausahaan. Metode workshop ini melalui ceramah, diskusi interaktif dan simulasi lapangan yang melibatkan seluruh peserta. Pada proses simulasi, para peserta workshop didampingi dan diarahkan langsung oleh instruktur workshop yang memiliki pengalaman bisnis yang beragam. Hasil workshop ini berupa peningkatan pengetahuan dan pemahaman perencanaan bisnis, manajemen keuangan, pengelolaan produksi dan pengetahuan dan keterampilan manajemen pembiayaan.

THE USE OF INSTAGRAM ACCOUNT IN CONSTRUCTING THE CONCEPT OF BEAUTY: A CASE ON “UNPAD GEULIS” Nadiffa Habiba Makarim; Dindin Dimyati; Ardhariksa Zukhruf Kurniullah
ASPIRATION Journal Vol. 1 No. 1 (2020): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2614.977 KB)

New media is an Internet based media using sophisticated computers and mobile phones. One of them is Instagram having more than 800 million users from across the world. In Instagram there are quite a lot of new phenomena appearing and one of the phenomena in Indonesia is an account for beautiful students such as ‘UNPAD GEULIS’ in which such an account has more than 87,000 followers. This research aims to understand how ‘UNPAD GEULIS’ constructs concept of beauty through its Instagram account. The researchers also wanted to find out what kind of beauty standard used for selecting pictures to be uploaded on the account. This is a qualitative research which used a structured interview with the account owner of ‘UNPAD GEULIS’ to get the data needed. The result has shown that ‘UNPAD GEULIS’ indirectly constructs the concept of beauty by uploading pictures through 5 steps such as the recommendation, good Instagram feeds, beauty standard, achievements, and request of permission.

KAJIAN VALS KONSUMEN INDONESIA PADA MEREK PREMIUM TERHADAP PEMALSUAN DAN BRAND IMITASI Ardhariksa Zukhruf Kurniullah; Nova Aprilia
SEMIOTIKA: Jurnal Komunikasi Vol 11, No 2 (2017): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v11i2.1164

Gaya hidup seseorang adalah gaya hidup yang diekspresikan oleh aktivitas, minat, dan opini seseorang. Dalam studi ini, fokus pada studi VALS tentang Konsumsi barang mewah (merek mewah). Penghapusan uang adalah masalah besar untuk produk dan merek mewah. Penelitian ini bertujuan untuk mengetahui pengenalan merek, kategorisasi merek dan minat pembelian responden pada produk smartphone dan parfum yang dirancang pada nama atribut dan tampilan menggunakan pendekatan semiotik. Penelitian ini menggunakan desain eksperimental. Data yang diperoleh melalui kuesioner online dibagikan kepada 120 responden. Hasil responden direkapitulasi dan ditabulasikan kemudian diuji oleh model penelitian menggunakan Two-Way Analysis of Variance (ANOVA). Hasil penelitian menunjukkan bahwa terdapat perbedaan minat beli yang signifikan pada nama produk yang identik, mirip dan berbeda pada produk dan parfum smartphone. Temuan-temuan ini memberikan beberapa implikasi teoritis dan praktis yang penting dalam bagaimana minat beli yang berbeda terhadap barang-barang mewah dipalsukan. Kata Kunci: VALS, Pemalsuan, Semiotik, Pengakuan merek, Niat membeli

SENSUAL ADVERTISING TVC “AXE UNIVERSITY” SEBAGAI REPRESENTASI KAPITALISME MEDIA DAN HYPERREALITAS PEREMPUAN INDONESIA Ardhariksa Zukhruf Kurniullah
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.17

Sensual Advertising is advertising using sex appeal. Ads with female existence can not be separated, because women have the power to help selling the product being advertised. Researchers chose version TVC ad AXE University in 2014 as an advertising being analyzed as this ads shows the presence of symptoms and the exploitation of the female body as a representation of capitalism media. This research aims to analyze the presence of women in the AXE deodorant ad became a major commodity, knowing the media representations of capitalism and female hyperrealitas Indonesia in the ad TVC "Axe University" .and analyzing the connotation and denotation of meaning contained in the body language of women who are at AXE deodorant ad.Research on AXE ad TVC uses the type of visual analysis of qualitative research with the aim to dismantle an object of analysis, in this case the visual image AXE ads containing construction meaningful symbols which call for interpretation. Data collection techniques used in this study is the analysis of the documents in the form of object data on ad ad campaign TVC AXE AXE University 2014 version of the data analysis techniques used in this study is a qualitative analysis using semiotics. Data in the form of ad ad campaign ads TVC AXE AXE University 2014 version.The results of the study took advantage of advertising sensual sensuality as its appeal. Sensual advertisement contained in the version of the Axe Axe TVC University has meaning as an attraction, so sensual advertising should be able to cause a feeling or interest to any destination of his own advertising. Sensual is a way of advertising a product to captivate the audience / consumer. Sensual advertising intentionally produced and are made in such a way as a representation of capitalism in the business industry. Women as objects of capitalism in getting profit. So women are always in the process of construction in advertising by capitalists become a commodity in benefit. Keywords: sensual advertising, representation of capitalism, TVC AXE University, hyperrealitas, simulacra.

KONSEP TRANSMEDIA STORYTELLING PADA IKLAN CETAK MOBIL VOLKSWAGEN DENGAN MEDIA AUGMENTED REALITY Ardhariksa Zukhruf Kurniullah
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

New media or convergence, in a few years we often hear, especially the convergence of media that are often associated with new media that is now developing, particularly media-related technology development. The rapidly of media convergence growthto advances in technology these days, especially when the advent of the Internet and the digitization of information. This media convergence brings together the name "three-C" (computing, communication, and content). Once of product a media convergence is transmediaa, in the paradigm of Transmedia, no longer known specific profession. Eg profession as creators of the film, director, screenwriter, animator, producer of the TV program, game creators, content developers, comic artist, broadcaster, author, novelist even journalists. Everything sublimate into a new capacity, the Story Teller. Selection of the research issue at Volkswagon simulation of interactive digital advertising is a new study in the field of advertising in Indonesia, especially on the concept of transmedia storytelling approach to advertising and media convergence. This study use qualitative research approach. While research method used in this research is the method of observation with descriptive type. Data collection techniques in this study using advertising document observation that in this case the advertisement print of Volkswagen Augmented Reality and literature studies / literature. From the results of research conducted can be obtained conclusion that the power of Transmedia Storytelling on this Volkwagon print reinforces a story. The impact is that consumers will be more emotionally attached to the main products and variants and derivatives. The concept of transmedia storytelling advertising can be effective in the process of imaging and delivery of advertising messages, so that the audience can engage fully in augmented reality.. Keywords: convergence, transmedia,storytelling, digital, augmented reality

KORELASI TINGKAT PENGETAHUAN IBU HAMIL DI RUMAH SAKIT BERSALIN AVISENA TERHADAP PROGRAM “INISIASI DINI” DEPARTEMEN KESEHATAN Kurniullah, Ardhariksa Zukhruf
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v13i2.2426

Komunikasi Pemasaran Sosial adalah sebagai kegiatan yang direncanakan, dan diorganisasikan untuk mencapai tujuan sosial. Dalam penelitian ini, peneliti mencoba mengangkat fenomena komunikasi pemasaran sosial yang terjadi pada program inisiasi dini Depkes tentang tingkat pengetahuan ibu Hamil melalui media komunikasi Above The Line (ATL) yaitu surat kabar/print Ad, poster, flyer, spanduk, dan billboard). Penelitian ini bertujuan untuk mengetahui korelasi tingkat pengetahuan Ibu Hamil di Rumah Sakit Bersalin Ibu dan Anak Avisena Jakarta tentang program “inisiasi dini” Depkes melalui media ATL dan memberdayakan posisi ibu hamil pada program “inisiasi dini” dalam awal kehidupan anaknya.Penelitian ini menggunakan tipe penelitian kuantitatif korelasional yang bersifat menanyakan hubungan antara dua variabel atau lebih sedangkan metode yang digunakan adalah metode penelitian survei, informasi dikumpulkan dari responden dengan menggunakan kuesioner sebagai alat pengumpul data pokok. Hasil penelitian ini menunjukan, terdapat korelasi yang rendah antara tingkat pengetahuan Ibu Hamil di Rumah Sakit Avisena terhadap program “Inisiasi Dini”pada media ATL, terbukti dengan hasil penghitungan dengan rumus Korelasi Pearson Product Moment yang hanya menghasilkan angka 0,361 dengan tingkat signifikansi sebesar 95%. Namun hal ini cukup dapat membuktikan bahwa memang terdapat korelasi yang signifikan antara tingkat pengetahuan Ibu Hamil di Rumah Sakit Avisena terhadap program “Inisiasi Dini” pada media ATL, walaupun masih dalam tataran yang tergolong rendah

Co-Authors Abhishek Kumar Alok Bharadwaj Anil Kumar DINDIN DIMYATI Enjang Pera Irawan, Enjang Pera Garima Singh lakhvinder kaur Nadiffa Habiba Makarim Nova Aprilia Sonal Katoch Suman Bala

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search