Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Pengabdian dan Kewirausahaan IKON
Septyana, Virgitta
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
ANALISIS PERJUANGAN PEREMPUAN DALAM MENOLAK BUDAYA PATRIARKI (Analisis Wacana Kritis – Sara Mills Pada Film “Marlina Si Pembunuh Dalam Empat Babak”) Victoria Philly Juliana Sumakud; Virgitta Septyana
SEMIOTIKA: Jurnal Komunikasi Vol 14, No 1 (2020): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v14i1.2199

Abstract

ABSTRACTMarlina Si Pembunuh dalam Empat Babak is a story that is reconstructed from the reality that happened to produce a story like the real one in Sumba in 2017. Departing from the social phenomenon of Yappa Marrada namely the abduction of women as a way of forcing men to have women, this film clearly shows how the struggle of women to carry out acts of anarchy for the sake of fighting the Patriarchs. The topic of Women's Struggle draws the attention of researchers to provide information to the public about the existence of gender-biased behavior through this film, and to help the community to be more aware of the presence of women in the community. Researchers used a qualitative approach with the analysis of Sara Mills's critical discourse based on its shape divided into 3 namely the position of the subject, the position of the object, the position of the audience. The results of the research show that the struggle of women in rejecting patriarchal culture is in accordance with the analysis proposed by Sara Mills. The subject showed that the act of women's struggle in rejecting patriarchal culture was represented by the discourse and movements carried out by subjects where women committed acts of anarchy such as poisoning food, cutting their heads, threatening with machetes. The position of the object is described as an actor supporting the movement of the subject, as the party controlled and controlled by the subject.Keywords: Women's Struggle, Patriarchy, Film, Discourse Sara Mills. ABSTRAKMarlina Si Pembunuh dalam Empat Babak merupakan cerita yang direkonstruksi dari realitas yang terjadi sehingga menghasilkan cerita seperti yang sesungguhnya di Sumba tahun 2017. Berangkat dari fenomena sosial Yappa Marrada yaitu penculikan perempuan sebagai cara paksa kaum laki-laki untuk memiliki perempuan, film ini terlihat jelas bagaimana perjuangan perempuan hingga melakukan tindakan anarki demi melawan Patriaki. Topik Perjuangan Perempuan menarik perhatian peneliti untuk memberikan informasi kepada masyarakat tentang masih adanya perilaku bias gender lewat film ini, dan untuk membantu masyarakat agar lebih menyadari kehadiran perempuan di tengah masyarakat. Peneliti menggunakan pendekatan kualitatif dengan analisis wacana kritis Sara Mills yang berdasarkan bentuknya dibagi menjadi 3 yaitu posisi subjek,posisi objek,posisi penonton. Hasil penelitian menunjukkan tindakan perjuangan perempuan dalam menolak budaya patriarki sesuai dengan analisis yang dikemukakan Sara Mills. Subjek menunjukan bahwa tindakan perjuangan perempuan dalam menolak budaya patriarki terepresentasikan dari wacana serta gerakan yang dilakukan oleh subjek dimana perempuan melakukan tindakan anarki seperti meracuni makanan,menebas kepala,mengancam dengan parang. Posisi objek tergambarkan sebagai aktor pendukung pergerakan subjek,sebagai pihak yang dikontrol dan dikuasai subjek.Kata Kunci: Perjuangan Perempuan, Patriarki,Film,Wacana Sara Mills.
STRATEGI KOMUNIKASI KEMENTERIAN PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK UNTUK MENEKAN KASUS PERDAGANGAN PEREMPUAN Virgitta Septyana
SEMIOTIKA: Jurnal Komunikasi Vol 7, No 2 (2013): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v7i2.967

Abstract

Human Trafficking is a modern form of human slavery and the worst form of violation of the human. In the case of trafficking in women, what happened is a violation of human rights, where women are treated merely as objects of exploitation, and the rights of victims are often harassed. Indonesia is primarily a source, but also a transit and destination country for human trafficking. There are many causes of human trafficking in Indonesia occurs widely, ranging from economic factors, low education, culture, and the lack of government oversight. Economic factors and education are considered to be the two dominant factor. One of the parties who responsible for taking action against cases of women trafficking is a Ministry of Women Empowerment and Childs. To suppress cases of women trafficking, the Ministry made a number communication plan. Those strategy is tailored to the factors causing the occurence of women trafficking, especially economic and education factors.Keywords: Human trafficking, Communication Strategy, Persuasion Technique
FENOMENA MEIKARTA SEBAGAI SIMBOL MODERNITAS (STUDI SEMIOTIKA PEMASARAN OSWALD DALAM IKLAN KOTA MEIKARTA) Virgitta Septyana
SEMIOTIKA: Jurnal Komunikasi Vol 12, No 1 (2018): Semiotika : Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v12i1.1546

Abstract

ABSTRAK Pemerintah terus berupaya mengatasi masalah defisit rumah (backlog). Presiden Joko Widodo bahkan mengatakan Pemerintah ingin mengurangi backlog yang saat ini berada di posisi 11,4 juta unit.Salah satu solusi untuk permasalahan tersebut adalah dengan membangun hunian di daerah pinggiran Jakarta. Oleh karena itu, pemerintah daerah dapat menjalin kerja sama dengan pengembang untuk pembentukan kawasan baru. Salah satu developer terkemuka yaitu PT Lippo Karawaci Tbk memperkenalkan Proyek Meikarta dianggap selain mampu membantu pemerintah mengatasi backlog. Salah satu bentuk promosi kota Meikarta adalah dengan iklan Kota Meikarta yang kerapkali muncul di stasiun televisi.Penelitian ini ingin melihat bagaimana konstruksi realtias sosial dalam iklan Kota Meikarta. Iklan ini menggunakan semiotika pemasaran Oswald untuk melihat simbol modernitas dalam iklan berdurasi 1 menit.Dari hasil penelitian, terlihat bahwa penggambaran Kota Meikarta sebagai simbol Modernitas terlihat dari kehidupan yang terstandar, kecanggihan teknologi yang akan memberikan kepraktisan hidup bagi para warganya.Kata Kunci : Komunikasi Pemasaran, Iklan, Semiotika Pemasaran
ANALISIS FRAMING PEMBERITAAN KONTROVERSI PENYELENGGARAAN MISS WORLD 2013 PADA KOMPAS.COM DAN THE NEW YORK TIMES ONLINE Virgitta Septyana
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 2 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i2.8

Abstract

Indonesia selected as a host of the beauty pageant contest which is the oldes in the world, called Miss World. Various rallies to protest against the suspension of the holding of Miss Wolrd emerged. The extrimists, which are Forum Umat Islam, Front Pembela Islam, Majelis Mujahiddin Indonesia considers this beauty pageant as the pornography event. Researchers want to see how presentation of the news content by two media, namely Kompas.com and The New York Times Online in preaching the controversy of Miss World 2013. Researcher used concepts and theories that associated with this research, which are event, mass media, news, framing, and agenda setting.Researchers conducting the framing analysis by Robert N. Entman by doing the five stages of framing. Through framing analysis, the proclamation can be viewed as an attempt to influence the audiences.Conclusions from this research revealed that the news on Kompas.com and The New York Times Online against the holding of the Miss World controversy in Indonesia tends to be negative. Each of the media see that there is a fear from Government of Indonesia against the extrimists and also the extrimists are keep fighting against the decision that has been made by Government of Indonesia. Key Words: Controversy, Media, Framing, Communication
SEMIOTIKA PEMASARAN PADA BRAND VALUE MELALUI SIGN BERUPA LAYOUT BERITA DAN IKLAN IBADAH HAJI (Studi Komparasi pada Harian Pos Kota dengan Rakyat Merdeka) Rustono Farady Marta; Virgitta Septyana
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 2 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i2.24

Abstract

Competing in the middle of the rush of competition between the media, the press is now incarnated as a profit-oriented industry. This can be seen through the presence of ads that support the print media, one of which is the newspaper. The newspaper is considered as one of the most effective advertising medium with all its characteristics. The pattern has now changes within marketing communication strategy, in which the news is arranged in such a manner on the same page with ads that match the topic of the news. At the level of the sign, the news is a commodity used as an advertisement, which impressed 'piggybacking' the existence of the news. Local newspaper “Pos Kota” doing it for competing with similar media in the distribution range in the scope, namely the provinces of Jakarta. The strategy is also carried out by the National Daily “Rakyat Merdeka” that have a platform and audience segment similar to “Post Kota”. Each of the newspapers have a similar strategy, but researchers trying to find differences in the construction of brand value that is reflected by the level of sign in the form of news and advertising layouts are presented with the same topic. A study marketing communication offered by Laura R. Oswald in semiotic method of marketing, where the sign, strategy, and brand value to the triangle of meanings. The approach used in this study refers to the qualitative methodology and rely on constructivist paradigm. Keywords: Oswald Marketing Secmiotics, Brand Value, Sign Layout, Pos Kota and Rakyat Merdeka
STRATEGI KOMUNIKASI PEMASARAN TERPADU WISATA BAHARI UNTUK MEMBENTUK CITRA INDONESIA SEBAGAI POROS MARITIM DUNIA Virgitta Septyana
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 23 No 2 (2019): Vol. 23 No. 2 Agustus 2019 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.648 KB)

Abstract

Salah satu gagasan cemerlang Presiden Jokowi yang mendapat dukungan publik dengan penuh antusiasme adalah tekad untuk mewujudkan Indonesia sebagai PMD (Poros Maritim Dunia). Visi Presiden RI ke-7 itu sangat tepat dan beralasan. Pasalnya, Indonesia merupakan negara kepulauan terbesar di dunia yang tersusun atas lebih dari 17.000 pulau, dirangkai oleh 95.181 km garis pantai (terpanjang kedua setelah Kanada), dan sekitar 70% wilayahnya berupa laut. Jadi dapat dikatakan jika potensi maritim bagaikan ‘Raksasa Ekonomi Yang Tertidur’ . (“Jalan Indonesia”, n.d). Melihat potensi pada sektor bahari di Indonesia serta tren pariwisata bahari secara global, maka hal ini tentunya menjadi peluang bagi Kementerian Pariwisata untuk dapat mencapai target wisatawan mancanegara serta bersinergi dengan program Pemerintah untuk membentuk Indonesia sebagai poros maritim dunia. Penelitian ini akan menggunakan model pembentukan citra dan juga model Komunikasi Pemasaran Terpadu untuk melihat strategi komunikasi pemasaran terpadu yang dibangun oleh Kementerian Pariwisata. Metode penelitian kualitatif eksploratif digunakan peneliti tidak hanya untuk mencatat gejala-gejala, melainkan mencoba menjelaskannya dan bila mungkin sebagai kelanjutan atas dasar itu mengembangkan hipotesis-hipotesis tertentu. Penelitian ini melihat aspek discovery, intent, strategy. Dari aspek tersebut dapat dilihat bahwa sektor kerjasama antar stakeholders serta peningkatan sektor aksesibilitas dengan membangun hub bahari.
LITERASI MEDIA BAGI KAUM IBU DI RPTRA DHARMA SUCI Septyana, Virgitta
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i2.1365

Abstract

ABSTRACT  The digital era is carrying information and can be accessed anyone through smartphone in the hands. Hoax is one of the big problem which is often divisive among community. Hence, the importance of media literation for residents so as to have the ability apply thought critical of the mass media and doing so can raise awareness and responsibiloties as citizens.This society’s empowerment activity involving the writer takes place at RPTRA Dharma Suci. The reason choosing women  is to become a gate keeper who will filter the news for the children. With the collaboration between presentation and study case, women are expected to distinguish the right information or not. Keywords: Media Literation, News, Gate Keeper
The branding narrative of "Indonesia Spice Up The World" through the participation of the Indonesian diaspora in South Korea as brand ambassadors Septyana, Virgitta; Saragih, Ruth Putryani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.4863

Abstract

The "Indonesia Spice Up the World" program is a government initiative within the creative economy sub-sector aimed at enhancing the marketing of Indonesian spice and processed food products. The involvement of diaspora communities in this program is expected to create extensive business opportunities, generate employment, contribute to foreign exchange earnings, and foster an entrepreneurship mindset, particularly among the diaspora in South Korea, which has proven to possess a significant diaspora strength. This research utilizes the conceptual framework of national branding, which includes Brand Identity, Brand Image, Brand Purpose, and Brand Quality. These concepts are used to analyze how the branding narrative "Indonesia Spice Up The World" is constructed through the involvement of the Indonesian diaspora in South Korea as brand ambassadors. The primary objective of this research is to explore how the branding narrative of "Indonesia Spice Up the World" is constructed with the involvement of Indonesian diaspora in South Korea as brand ambassadors. The conceptual framework used in this study pertains to nation branding, including Brand Identity, Brand Image, Brand Purpose, and Brand Quality. The research method employed is qualitative with an exploratory case study approach, gathering primary data through interviews with relevant parties, including the Indonesian Embassy in Seoul, Visit Indonesia Tourism Officer (VITO), and representatives of the Indonesian diaspora in Seoul as business actors. From observation and interviews, it was found that the involvement of the diaspora in supporting the narrative branding "Indonesia Spice Up The World" has not been maximized. This is due to several challenges and obstacles in program implementation. Collaboration between the government and the diaspora is considered crucial to ensure that the promotion of Indonesian spice excellence resonates effectively with other countries. Additionally, this research also highlights the importance of integrating service systems, bureaucratic reforms, mental revolutions, cross-sectoral and regulatory synchronization, human resource quality, work culture, infrastructure, facilities, national values, and philosophical principles as strengtheners in building the Indonesian national brand.
Co-Authors Rustono Farady Marta Saragih, Ruth Putryani Victoria Philly Juliana Sumakud