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Digital Innovations and Market Dynamics of Tourism Businesses in Turkey Özturan, Nadzeya; Ören, Ali Şahin; Çakar , Sevgin Şahin
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.107

Abstract

This research explores the intricate relationship between digital innovations and market dynamics within the Turkish tourism businesses. Employing a qualitative approach, data were gathered through in-depth interviews with key stakeholders, including representatives from tourism agencies, hoteliers, tour operators, and technology providers. Thematic analysis of the data revealed several key findings. Firstly, digital innovations have enabled tourism businesses to enhance customer engagement and deliver personalized experiences, leveraging social media, online booking platforms, and mobile applications. Secondly, technology adoption has led to improved operational efficiency and cost reduction through automation and optimization of various processes. Thirdly, digital platforms have facilitated market expansion and global reach, enabling businesses to tap into new markets and attract international tourists. However, challenges such as digital literacy, data privacy concerns, and the need for government support remain prevalent. Collaboration between the public and private sectors is crucial in driving digital transformation and fostering sustainable growth in the Turkish tourism industry. While the qualitative nature of this study limits generalizability, future research endeavors could explore longitudinal trends, conduct comparative studies across regions, and investigate the role of emerging technologies. Overall, this study contributes to a deeper understanding of the impact of digital innovations on the Turkish tourism sector and provides valuable insights for academia, industry practitioners, and policymakers alike.
Entrepreneurial Orientation and Innovation Performance in Family-Owned Turkish Enterprises Özturan, Nadzeya; Ören, Ali Şahin; Çakar , Sevgin Şahin
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 1 (2025): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i1.187

Abstract

This study explores the relationship between entrepreneurial orientation (EO) and innovation performance in family-owned enterprises in Turkey, with a focus on the role of family dynamics. Using qualitative methods, the research examines how EO, as a legacy mindset passed down through generations, influences innovation strategies within these firms. The findings reveal that while EO provides continuity and a sense of stability, it can also hinder innovation when family values and traditions conflict with the need to adapt to rapidly changing market conditions. Furthermore, the study identifies the tension between maintaining traditional practices and embracing innovative changes, emphasizing that innovation in family firms is a process of negotiation between these two forces. The research highlights how family dynamics, such as emotional ties and generational differences, act as both enablers and constraints of innovation. In particular, the dominance of family leaders and the power structures within the family can limit the participation of younger generations in innovation decision-making. This study contributes to the literature by providing insights into how family businesses balance tradition and innovation, offering practical implications for improving innovation performance while preserving family values. The novelty of this research lies in its focus on the intersection of EO, innovation, and family dynamics in family-owned businesses, particularly within the context of Turkey, a region underexplored in this field.