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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Cole, Nurwahyuni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF SERVICE QUALITY AND PRICE ON REPURCHASE INTENTION FOR MURABAHAH PRODUCTS AT BANK SULSELBAR SYARIAH Cole, Nurwahyuni; Misbach, Irwan; Muchlis, Saiful
Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Vol. 9 No. 01 (2025): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v9i01.8156

Abstract

This study aims to analyze the influence of service quality and price on the repurchase intention of murabaha products at PT Bank Sulselbar Syariah Makassar, with customer satisfaction as an intervening variable. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 130 respondents who are bank customers. The analysis results indicate that service quality and price have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction positively influences repurchase intention and mediates the relationship between service quality and price on repurchase intention. This study highlights the importance of improving service quality and setting competitive prices to enhance customer satisfaction and loyalty. It also provides recommendations to bank management to focus on service aspects and pricing strategies that align with customer expectations.
Co-Authors Irwan Misbach Saiful Muchlis, Saiful