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Iky Putri Aristhya
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Persepsi Publik Tentang Brand Awaraness Produk Jersey Timnas Indonesia Erspo di Kota Semarang Syarif Burhanudin; Iky Putri Aristhya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f0h91b04

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi publik Kota Semarang terhadap brand awareness produk jersey timnas Indonesia yang diproduksi oleh brand Erspo. Menggunakan Teori Social judgement yang dikemukakan oleh Muzafer Sherif dan Carl Hovland pada tahun 1961. Penelitian ini menggunakan metode pendekatan kualitatif deskriptif melalui wawancara mendalam dengan publik Kota Semarang. Hasil penelitian menunjukkan bahwa persepsi publik Kota Semarang berdasarkan Teori Social judgement termasuk pada latitude of rejection yang menandakan bahwa publik melakukan penolakan terhadap pesan komentar di media sosial terkait jersey yang diproduksi oleh brand Erspo, serta persepsi terbentuk dalam benak publik Kota Semarang terhadap brand awareness produk jersey timnas Indonesia brand Erspo dinilai sudah positif dan beragam sesuai dengan latar belakang atau faktor lainnya yang berasal dari individu publik Kota Semarang maupun faktor dari luar. Kemudian didapatkan juga bahwa tingkatan brand awareness publik Kota Semarang tentang produk jersey timnas Indonesia brand Erspo saat ini sudah berada pada tingkat Top of mind, yaitu tingkatan tertinggi pada pengukuran brand awareness.
Analisis Tingkat Literasi Digital Remaja Fase Akhir  Pengguna Fitur Anonymous Chatbot Telegram Fahma Tsaltsa Nur Afni; Iky Putri Aristhya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kvwqw353

Abstract

The development of digital technology opens up new spaces for interaction, but also raises challenges in the form of media abuse. One of them is the use of the anonymous chat bot feature on Telegram which is widely used by late-phase teenagers. This feature provides the freedom to interact without identity, but it is also often a loophole for sexual harassment, inappropriate conversation, and identity abuse. The low digital literacy of adolescents, especially in the aspects of security and media ethics, makes them vulnerable to these risks. This study aims to analyze the level of digital literacy of adolescents in the final phase of the use of anonymous chat bots, with a focus on understanding, attitudes, and awareness of digital ethics. To find accurate results, this study will use the social learning theory of Albert Bandura. Social learning theory explains that a person's behavior and knowledge are not only influenced by internal factors such as habits and experiences, but also influenced by external factors such as culture, social, and environment. The research method uses a descriptive qualitative approach with a constructivist paradigm. Data were obtained through in-depth interviews with three informants aged 18–21 who were active users, and reinforced with related literature. The results of the study show that the level of digital literacy of adolescents is still in the primary to secondary category. Some understand the basic functions of the feature and its potential risks, but have not consistently implemented preventive measures. Meanwhile, adolescents with higher digital literacy tend to be more selective and responsible in using anonymous features. In conclusion, the digital literacy of adolescents in the final phase needs to be improved, especially in the aspects of ethics, security, and media responsibility.
Pemanfaatan Media Sosial Tiktok untuk Membangun Kepercayaan Diri Remaja di SMK Negeri 2 Blora Siti Umi Nuraini; Iky Putri Aristhya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bvad3637

Abstract

This study aims to explore how the social media platform TikTok can build self-confidence among adolescents, particularly students at SMK Negeri 2 Blora. TikTok users often express themselves through various types of content, such as singing, dancing, hijab tutorials, cooking, and more. This research employs a qualitative approach with a narrative method. Data were collected through interviews, observations, and documentation. The data analysis involved stages of data collection, reduction, presentation, and conclusion drawing. To ensure data validity, source triangulation was used by involving informants with diverse backgrounds and experiences in using TikTok. The results show that TikTok helps expand editing skills, serves as a means of social interaction, and enhances self-confidence through positive feedback from other users. Creativity and communication skills also improve, leading students to be more active in content creation. Attitudes toward appearance are also influenced; some students adopt a relaxed approach focusing on comfort, while others are motivated to follow viral trends. Negative comments from netizens can lower self-confidence and affect students' emotional conditions. TikTok is also used for trading, entertainment, and creating educational content that supports school learning. The self-confidence developed through these experiences encourages students to explore and develop their talents, with the potential to become content creators in the future.  
Co-Authors Fahma Tsaltsa Nur Afni Siti Umi Nuraini Syarif Burhanudin