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All Journal Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Syafrin Ananda Harahap
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of the People's Economic Bank in Dual Regulation in the Implementation and Information of Credit Provision Micro, Small and Medium Enterprises (MSMEs) Hardi Mulyono Surbakti; Muhammad Himan Fikri; Wahyu Dwi Sulindra; Dina Aprilla; Ayunda Mayona; Dinda Sasmita; Syafrin Ananda Harahap
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.220

Abstract

Bank Ekonomi Rakyat Mangatur Ganda has great potential in improving the performance of Micro, Small, and Medium Enterprises (MSMEs) through effective credit distribution and targeted information delivery, especially for segments that have not been optimally served. Optimizing the role of banking is carried out through various strategies, such as socializing credit programs, providing convenience in the credit application process, implementing outreach strategies, improving service quality, and financing in potential sectors. In addition, the use of information technology is key to expanding service coverage and increasing operational efficiency. Strategic partnerships with the government, other financial institutions, and MSME communities are needed to create an inclusive and sustainable business ecosystem. With management commitment and implementation of targeted strategies, Bank Ekonomi Rakyat Mangatur Ganda has a great opportunity to significantly encourage MSME growth and contribute to improving the welfare of the wider community.
The Influence of Social Media, Price, and Servicescape on Purchasing Decisions at Warkop Mie Aceh Hijrah Jaya in Medan Amplas Syafrin Ananda Harahap; Rukmini Rukmini; Muhammad Hilman Fikri; Wan Dian Safina; Toni Hidayat; Muhammad Rizaldy Wibowo
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.317

Abstract

This research aims to determine the influence of Social Media, Price, and Servicescape on Purchase Decisions at Warkop Mie Aceh Hijrah Jaya Medan Amplas. In this research, data collection was conducted using purposive sampling, with a sample of 84 respondents. All analyses in this research were assisted by the SPSS 25.0 software. The data analysis techniques used included classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, it was found that the significance value (Sig.) of Social Media was 0.000 < 0.05 and the t-count value (3.783) > t-table (1.664). Therefore, it can be concluded that the Social Media variable has a positive and significant influence on the Purchase Decision variable. Furthermore, the significance value for the Price variable was 0.000 < 0.05, and the t-count value (5.435) > t-table (1.664). Thus, it can be concluded that the Price variable significantly influences the Purchase Decision variable. Next, the significance value for the Servicescape variable was 0.000 < 0.05, indicating a significant influence on the Purchase Decision variable. Based on the data, the t-count value was (9.892) > t-table (1.664). Therefore, it can be stated that the Servicescape variable has a positive and significant influence on the Purchase Decision variable.
Co-Authors Ayunda Mayona Dina Aprilla Dinda Sasmita Hardi Mulyono Surbakti Muhammad Hilman Fikri Muhammad Himan Fikri Muhammad Rizaldy Wibowo Rukmini Rukmini Toni Hidayat Wahyu Dwi Sulindra Wan Dian Safina