Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EKSYDA: Jurnal Studi Ekonomi Syariah
Nadiatun Nisa, Anida
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS STRATEGI PEMASARAN PADA UMKM RUMAOS STORE DI DESA SUDALARANG KECAMATAN SUKAWENING KABUPATEN GARUT JAWA BARAT Nadiatun Nisa, Anida
EKSYDA: Jurnal Studi Ekonomi Syariah Vol. 3 No. 2 (2023): EKSYDA
Publisher : LPPM STAI DARUSSALAM LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51226/eksyda.v3i2.639

Abstract

Abstract The purpose of this research is to determine marketing strategies to increase t-shirt sales at the Rumaos Sudalarang Sukawening Garut store. This research was conducted using a qualitative descriptive approach. Interview and documentary techniques were used for data collection. The research results show that the Rumaos store marketing strategy is quite successful and can increase the level of sales volume based on indicators, product strategy, pricing strategy, distribution channel strategy and advertising strategy. Meanwhile, the growth in sales of Toko Rumaos clothing is known to have greatly increased sales, considering the rapid development of the business and the success of the marketing process, which cannot be separated from the metrics: the conditions and skills of the sellers. , market conditions, capital and company organizational conditions.
Co-Authors